Are you interested in a new market or category?
Zenith Global’s extensive global knowledge can offer you an in-depth understanding of a country, region, or product category. The coverage includes quantification (market, category, channel and brands), forecasting, market and product segmentation, competitor profiling and benchmarking and trend identification.
The data and knowledge you need to gain a competitive advantage is provided to you by our experienced team of researchers who have extensive experience in primary and secondary research.
Zenith Global’s Commercial team are adept at conducting interviews with leading industry players including manufacturers, retailers, distributors and associations globally to understand market and consumer trends. Our industry access is unparalleled - we have accumulated an extensive network of key industry contacts in both developed and emerging markets over the last 25 years.
The clients we work with choose us for our experience, tenacity and curiosity which combine to help them understand growing and emerging sectors and geographies which are not covered by mainstream data.
Our market and category research will help you to:
- Understand a new product sector
- Gain competitive insight into an existing or new market
- Learn about innovations and trends
- Forecast the growth potential of products or markets
- Have a complete view of category or market evolution
- Acquire hard to access information such as HoReCa channel performance or quantification of difficult to reach emerging markets
