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- UK Soft Drinks Conference 2022
UK Soft Drinks Conference 2022
For over 20 years, Zenith Global’s annual UK Soft Drinks Conference has brought together senior industry producers, suppliers, retailers, innovators, opinion formers and advisers to provide the fullest possible one day overview of the latest developments, issues and opportunities, alongside extensive networking. In association with British Soft Drinks Association.
Sponsors
About the event
Zenith Global's annual UK Soft Drinks Conference is the industry's leading annual forum to hear about the latest market developments, explore emerging trends, debate key issues and network with other business leaders.
The 2022 conference programme will feature a series of presentations from industry leaders, experts, retailers and innovators sharing exclusive insights from the past 12 months, alongside interactive panel discussions where delegates can put forward their questions and participate in polling. The 2022 InnoBev Awards will also be presented in an awards ceremony at the end of the day.
Dedicated networking breaks will enable attendees to build new connections, with an expected audience comprised of over 150 senior industry managers, innovators, retailers, suppliers, opinion formers and advisers.
The 'Innovator marketplace' will offer brand companies the opportunity to showcase their beverages free of charge in display fridges for all attendees to discover and taste.
Speakers include
Tuesday 10 May
Matthew Tonry, Consumer Insight Director for Kantar
Paul Graham, GB Managing Director of Britvic and President of British Soft Drinks Association
Andrew Ronald, UK Managing Director of Fever-Tree
Joined by
Kayleigh Taylor, Senior Buying Manager – Soft Drinks for Asda
Louise Gregory, Buying Manager - Soft Drinks for Asda
Refreshing break and networking
Emilie Stephenson, UK Force for Good lead at Innocent Drinks
Liz Nieboer, Head of Sustainability and External Affairs for Suntory Beverage & Food Europe
Jon Woods, Vice President & General Manager of Coca-Cola Great Britain & Ireland
joined by
Julian Hunt, Vice President - Public Affairs, Communications and Sustainability GB for Coca-Cola Europacific Partners
Laura Taylor, Associate Director of Relish Agency
Lunch and networking
with
Gavin Partington, Director General of British Soft Drinks Association and President of International Council of Beverages Associations
David Gell, Policy Lead for Deposit Return Schemes at Department for Environment, Food & Rural Affairs
Robin Shuker, Chief Executive Officer of Field Agent UK
Peverel Manners, Managing Director of Belvoir Farm Drinks
Natasha Bowes, Founder and Managing Director of Biotiful Dairy
Stuart Holmes, Managing Director of illy UK
Steve Norris, Co-founder and Director of Get More Vits
Questions and discussion
Refreshing break and networking
Olivia Ferdi, Co-founder of Trip
Catherina Butler, Co-founder of The Naked Collective
Stephanie Buttery, Founder and Director of Chu Lo Drinks
Julia Streuli, Co-founder and Chief Executive Officer of FUL, Netherlands
Questions and discussion
Refreshing reception with drinks of the day
Close
Speakers
Kayleigh Taylor
Senior Buying Manager – Soft Drinks for Asda
As Senior Buying Manager - Soft Drinks, Kayleigh is responsible for the soft drinks take-home business in Asda
Louise Gregory
Buying Manager - Soft Drinks for Asda
Peverel Manners
Managing Director of Belvoir Farm Drinks
Natasha Bowes
Founder and Managing Director of Biotiful, United Kingdom
Natasha Bowes, a UK citizen, businesswoman, and a mother to a daughter of 12 years old. After starting her career in banking, Natasha set up Biotiful Gut Health in March 2012, with the mission of making Gut Health universally accessible to all.
Biotiful most recent launch is Plant-Based Oat Kefir drinks range, to meet the demands of non-dairy consumers, who are searching for gut health solutions. The Biotiful Gut Health Kefir range is available in all major UK supermarkets, online retailers, and rapid delivery services. The financial year ending in March 2022 recorded the highest sales for Biotiful, cementing the N° 1 position as the leading Kefir Brand in UK.
Gavin Partington
Director General of British Soft Drinks Association
Gavin joined the BSDA as Director General in October 2012 and has led the Association through a period of unparalleled industry scrutiny both in terms of product content and more recently packaging...
He was previously interim Chief Executive and Director of Communications of the Wine and Spirit Trade Association.
An experienced public relations consultant, he has advised and media trained a wide range of corporate clients. He was previously Director of Communications for the Lawn Tennis Association and telecoms firm Energis.
Gavin started his career in journalism, training in regional newspapers before joining ITV as a political correspondent with Tyne Tees TV and Anglia TV. Latterly he was political editor of Good Morning TV (GMTV).
Paul Graham
GB Managing Director of Britvic and President of British Soft Drinks Association
Following a variety of commercial roles at both United Biscuits and Mars Confectionery, Paul Graham joined Britvic as GB General Manager in September 2012.
Stephanie Buttery
Founder and Director of Chu Lo Drinks
Steph is the founder of Chu Lo Japanese inspired soft drinks brand she built having been inspired by travels to the Far East with the Royal Navy.
Having served 12 years as a Ship Navigator, Steph was inspired by her deployments to the Far East and changed career paths to become an entrepreneur. Chu Lo drinks is her first business which launched in November 19, where the brand won numerous awards for design and innovation in flavour. Steph herself was named as the Federation of Small Business Young Entrepreneur of the year for the North West, as well as the highly competitive Great British Entrepreneur Awards shortlist for Food and Beverage brand of the year for the North West.
Finally validating the business with a launch into over 60 Yo sushi stores this summer, Steph has recently left a promising career in the Royal Navy and works full time on Chu Lo Drinks – with the purpose of enhancing experiences through innovative soft drinks. Chu Lo was highlighted as one of the UK's most exciting start up food and beverage brands and as such during the summer took part in a BBC tv series about FMCG entrepreneurship which will be released in March 22.
Jon Woods
Vice President & General Manager of Coca-Cola Great Britain & Ireland
Jon began his career at Cadbury Schweppes, where he spent eight years in variety of Sales and Marketing roles. In 1997 he moved to Inbev, the world’s largest Brewer, before joining Coca - Cola in 2005 as Business Development Director.
Julian Hunt
Vice President - Public Affairs, Communications and Sustainability GB for Coca-Cola Europacific Partners
Julian Hunt is Vice President of Public Affairs, Communications & Sustainability for GB, Norway and Sweden at Coca-Cola Europacific Partners.
David Gell
Policy Lead for Deposit Return Schemes at Department for Environment, Food and Rural Affairs
David is the Defra policy lead for the introduction of a deposit return scheme for drinks containers.
Andrew Ronald
UK Managing Director of Fever-Tree
Andrew joined Fever-Tree in September 2014 having spent six years at Sainsburys. He started as UK Off-Trade sales manager and is now Managing Director of Fever-Tree UK, with responsibility for the Group’s On and Off Trade business across the UK.
Robin Shuker
Chief Executive Officer of Field Agent UK
Robin Shuker is the Founder and CEO Field Agent UK Ltd. part of Field Agent Inc. global leaders in crowdsourced Real Time Shopper Insight and Retail Audits.
Field Agent has a crowd of 100,000 Shoppers visiting all major retail outlets across the UK
We work with major brands and retailers to help them better understand how people are shopping, what they are buying and why? Their feedback includes Videos and Photos bringing their experience in store to life.
To support Online Sales, we have launched Buy Try & Review, where customers buy your products and rate them in Online Reviews.
In preparation for the conference Field Agent recently conducted a survey to 500 shoppers and then 100 follow-up store visits in Asda, Sainsbury’s, Waitrose and Tesco looking at how shoppers choose what soft drinks to buy and why.
Julia Streuli
Co-founder and Chief Executive Officer of FUL, Netherlands
Prior to co-founding FUL, Julia helped launch and scale a for-profit for-good technology startup in Silicon Valley where she focused primarily on running the sales and marketing teams, as well as leading strategic product partnerships.
Steve Norris
Co-founder and Director of Get More Vits
Steve founded Get More Vits with Chris Arrigoni in early 2013, when Neuro Drinks’ US parent company closed the UK office they were running.
Prior to Get More Vits - after graduating from Oxford with an MA in Modern Languages - Steve held a variety of sales, marketing and general management roles at Imperial Tobacco, CCEP, Mars, Campbell’s, Red Bull and Neuro Drinks.
Stuart Holmes
Managing Director of illy UK
Stuart began his career at Bacardi-Martini where he spent 15 years in a variety of Commercial and Marketing roles, before going to Campari UK as Commercial Director where he helped set up the UK organisation.
Emilie Stephenson
UK Force for Good lead at Innocent Drinks
Since launching innocent France 15 years ago, Emilie has worked in a variety of functions across sales & marketing and now heads up the newly expanded ‘Force for Good’ function in the UK encompassing sustainability, nutrition and much more…
Matthew Tonry
Consumer Insight Director for Kantar
Matt has worked at Kantar for over five years, and has experience across some of the largest manufacturers within the Impulse industry, delivering insights across all channels including At Home and On The Go.
Laura Taylor
Associate Director of Relish Agency
Joining Relish 6 years ago, Laura has worked across multiple departments, and after 3 successive record-breaking years as Head of Brand Partnerships, Laura become Relish’s first Associate Director.
Liz Nieboer
Head of Sustainability and External Affairs for Suntory Beverage & Food Europe
Liz is a senior communications professional with over 20 years corporate, sustainability and consumer communications experience, gained both as an external consultant and in-house, working for some of the world’s leading brands.
Catherina Butler
Co-founder of The Naked Collective
Catherina Butler has over 20 years’ experience in Retail in FMCG and has held senior finance roles with Lifestyle Sports, IKEA, and UDG Healthcare.
The Naked Collective is an Irish start-up that aims to disrupt the shape of the beverage category by providing truly healthy drink options that are good for you and good for the planet too. Mude is a range of natural, sparkling beverages with organic botanicals and active ingredients that deliver functional benefits to support our consumers’ every mood. With a full range (Play, Work, Chill & Sleep) to meet specific need-states from AM-PM. So.Beer is an isotonic non-alcoholic lager with health benefits. Brewed right from the start as non-alcoholic, at only 0.3% ABV, So.Beer retains all the naturally occurring polyphenols, vitamins and minerals such as vitamin B6, B12 and selenium; all recognised to support immune health. All of our drinks are low sugar, low calorie, 100% plant based, non-GMO certified and we are a carbon neutral company.
Olivia Ferdi
Co-founder of TRIP
Olivia is the co-founder of TRIP, the UK's leading CBD drinks brand.
Innovator marketplace
The Innovator marketplace is your opportunity to display and promote your products to all conference attendees and gain valuable first-hand feedback from industry experts and your peers.
Delegates can sign up to feature their product(s) in our sampling fridges and on a table display within the networking foyer.
This free of charge opportunity is available to event attendees on a first-come, first-served basis.
Reasons to sign up:
- Enhance brand visibility: Gain valuable, high-quality industry exposure by putting your product in the hands of gatekeepers, investors, retailers, buyers and consultants.
- Priceless feedback: Gain valuable feedback on all aspects of your product, including taste, feel and design. Take the opportunity to chat with other industry members about your broader marketing and business approach. Use constructive criticism to your advantage and come away with key ideas and opportunities to help move your product forward.
- Get people talking: Product sampling creates the opportunity for great conversation. Watch and listen as attendees react to and talk about your product. Take notes and see how competitor products are also received.
Please contact us once you have received your booking confirmation for the conference if you would like to take part.
For more information, please contact e events@zenithglobal.com t +44(0)1225 327900
Attendees
Over 135 attendees have already registered for this year's event, including:
| Pay by 31 Jan Super saver rate | Pay by 29 Mar Early booking rate | Pay by 10 May Standard booking rate | ||
|---|---|---|---|---|
| Full event | Per delegate | £540.00 | £595.00 | £675.00 |
| Concession* | £180.00 | £195.00 | £225.00 | |
| Group booking rate (four attendees)** | £1,280.00 | £1,390.00 | £1,550.00 |
Substitutions will be accepted at any time. Cancellations will be subject to £80 + VAT administration charge and cannot be made after 29 March. Bookings are subject to Zenith Global Event Terms and Conditions, available here.
*A concession rate is offered to start-ups and early-stage entrepreneurs. To be eligible, companies must be within two years of formation and with annual sales below £500,000. For more information and to book at this rate, please contact events@zenithglobal.com
**To access our group booking rates (for four or more delegates from the same organisation), please contact events@zenithglobal.com.
e events@zenithglobal.com t +44 (0)1225 327900
Venue
The Congress Centre is an ideally located and contemporary venue in the heart of London's West End. It is situated close to Tottenham Court Road underground station, from which you should use exit 3.
Congress Centre, 28 Great Russell Street, London WC1B 3LS
t +44 (0)20 7467 1318 f +44 (0)207 467 1313
For further details, visit www.congresscentre.co.uk/location
Dress code: Business suit or smart casual
InnoBev Awards 2022
Zenith Global's annual InnoBev Awards celebrate excellence and innovation across all sectors of the global soft drinks industry. Open to entrepreneurs and established brands worldwide, entries are invited in 14 categories, covering innovation, marketing, technology and packaging.
The winners will be announced at an awards ceremony during the UK Soft Drinks Conference 2022 on Tuesday 10 May.
AWARD CATEGORIES
- Best Low/No Sugar Drink
- Best Functional Drink
- Best Premium Drink
- Best CBD/Hemp Drink
- Best in Can
- Best in Carton
- Best in Glass
- Best in PET
- Best Packaging/Label Design
- Best Marketing/Social Media Campaign
- Best Technology Innovation
- Best New Brand
- Best Brand Extension
- Best New Drink Concept
Products can be entered into multiple categories.
For more information, visit the awards page on our website or contact awards@zenithglobal.com
Sponsorship
Our event and awards sponsorship packages offer a unique and effective opportunity to showcase your brand and services to a highly relevant audience.
You can choose from our Platinum, Gold, Silver and Bronze sponsorship packages, or we can create a custom sponsorship package to suit your specific needs and budgetary requirements.
Sponsorship opportunities include:
- Presentation within the main event programme
- Opportunity to host a workshop, roundtable or drinks reception
- Exhibit display in the networking area
- Distribution of marketing material / product samples
- Delegate passes
- Discounted delegate access for your clients
- Branding across event collateral, including stage backdrop, lectern and programme
- Logo on events webpage hyperlinked to your website
- Sponsored email communication to all attendees
- Sponsored social media posts
- Regular mentions in Zenith Global's event marketing and press releases
- Discounts on Zenith Global market reports and discounted access to our Globaldrinks.com database.
For information and pricing, please contact Francesca Hall, Associate Director - Events
e fhall@zenithglobal.com t +44 (0)1225 327900
Accommodation
For delegates looking to book accommodation close by, an allocation of rooms is available at the My Bloomsbury Hotel at a 15% discounted rate.
Please book online at myhotels.com/bloomsbury, entering the promo code ZENITH2022.
Address: 11-13 Bayley Street, London WC1B 3HD
