- Home
- Market Insights
- Reports
- Global RTD Tea Report- Growth Markets and Technology Advances 2016
Global RTD Tea Report- Growth Markets and Technology Advances 2016
Zenith’s Global RTD Tea Report 2016 - Growth Markets and Technology Advances provides an in-depth analysis of the key growth markets and technology advances in the ready-to-drink tea market, one of the fastest growing beverage categories worldwide. Packed with data and insights this report examines the global, regional and key country markets, in addition to offering detailed technical analysis of aseptic vs hot filling process, technical innovations and Total Cost of Ownership.
Report overview
-
Provides insight into RTD tea trends and developments at country, regional and global level.
-
Analysis of 12 key and growth markets: China, Indonesia, Japan, South Korea, Thailand, Canada, USA, Germany, Brazil, Colombia, Mexico and Turkey.
-
Overview of RTD tea category in 5 regions: Asia Pacific, North America, Europe, Central & South America, Africa & Middle East.
-
Profiles provided of over 100 RTD tea brands across all regions.
-
Technical overview covering hot filling and aseptic PET bottled products with an insight into advantages and disadvantages of both filling systems.
Background and report description
The RTD tea market has seen a strong growth over the review period, well above the global soft drinks market average. Its increasing consumption has been a result of consumers’ rising health awareness and their search for beverages offering health benefits and thirst-quenching properties without compromising on taste. Although Asia Pacific accounts for the vast majority of global RTD tea consumption, it was Central and South America as well as Africa and the Middle East that have recorded the highest growth rate over the 2010-15 period. North America, enjoying the highest consumption of RTD tea per capita in the world, delivered a healthy growth, helped by marketing the category’s natural ingredients and innovations. Europe, on the other hand, has witnessed mixed performances in individual markets, with consumption of RTD tea falling due to consumers’ higher price sensitivity and declining purchasing power in some countries.
Zenith’s Global RTD Tea Report - Growth Markets and Technology Advances looks at RTD tea performance, trends and developments in 12 markets, in addition to the category analysis at a regional and global level. The key drivers behind the category growth are examined, and forecasts made for its likely future performance. A technical overview covering hot filling and aseptic PET bottled products is also included, in addition to over 100 RTD tea brand profiles from across the globe.
What this report covers
- In-depth analysis of 12 RTD tea markets: growth of RTD tea vs growth of other soft drinks categories, top RTD tea players and brands, RTD tea packaging, channels, still vs sparkling & powdered tea vs RTD tea, RTD tea consumer profile, future outlook, trends & developments.
- Regional and global overview: insight on the category trends, volume sales, performance in the region and comparison with the growth of other soft drinks sectors, top 10 countries in terms of volume and per capita consumption, volume growth and per capita consumption growth within each region, future volume outlook, future implications & opportunities.
- Brand profiles: detailed profiles of 109 brands launched between 2014-16, including product image, detailed product information, date of launch, packaging size & type, pricing, key ingredients and description of variants.
- Technical overview: overview of the aseptic filling process, product quality, packaging specifications, technical innovation and total cost of ownership.
Market data provided in this report
Global overview
Regional overview: Asia Pacific, North America, Europe, Central & South America, Africa & Middle East
- Global soft drinks volume 2010-15, split into plain bbottled water, flavoured and flavoured-functional water, fruit juice, nectars, fruit drinks, carbonated soft drinks, sports & energy drinks, RTD Coffee, RTD Tea, dilutables and ohers
- Soft drinks volume CAGR 2010-15 by category
- Soft drinks per capita consumption in 2010 and 2015 by category
- RTD tea volume 2010-15 and volume % growth 2011-15
- Countries with 2015 RTD tea volume ≥ 100 million litres
Country overview: China, Indonesia, Japan, South Korea, Thailand, Canada, USA, Germany, Brazil, Colombia, Mexico, Turkey
Technical overview: Hot filling versus aseptic filling systems
- Overview of the hot filling process
- Overview of the aseptic filling process
- Product quality
- Packaging specifications
- Technical innovation
- Total cost of ownership