Commercial strategy development- Capital investmentCommercial Consulting
Zenith Global completed a market assessment of the dairy segment including analysis of total market size, forecasts, segmentation and pricing. From the market assessment, Zenith Global developed a product and sales strategy and this was reviewed with the client senior management team to agree on the strategy and confirm next steps. Based on the strategy, Zenith Global’s Operations consulting team carried out a concept design on the process and plant facilities with detailed capital expenditure requirements to complete concept. Finally, profitability of the concept was assessed through financial modelling.
As a result, a clear strategic direction and ability to make a ‘go/ no go’ decision over investment in a new factory- underpinned with specific volume and financial goals- was made. Our client gained a thorough understanding of opportunities, barriers and threats to their business to effectively evaluate and benchmark country and company performances to global dairy leaders.