Associate Director - Commercial
Christina is responsible for managing market reports, databases and insight projects for Zenith Global as Associate Director - Commercial.
Experienced at co-ordinating research projects and working with Zenith Global’s international network of associate analysts, Christina’s main focus is on examining and quantifying emerging market segments, identifying new opportunities and supporting clients’ business expansion plans through intensive market analysis and intelligent forecasting. She has delivered bespoke reports to clients from start-ups to multinationals and contributed to off-the-shelf reports and global databases across six continents and in a wide variety of food and beverage sectors.
Her role also encompasses regular articles for some of the industry’s leading magazines and news portals.
Prior to joining Zenith Global in 2015, Christina’s previous roles included Marketing and Project Management for leading UK arts venues and organisations. She holds a Bachelor of Music degree from the University of Edinburgh and sits on the Board of Trustees for two local music charities.