Associate Director - Commercial
Pam is Associate Director - Commercial - responsible for Zenith Global's Market Insights, Reports and Consulting projects.
With over 20 years’ experience in the food and drinks industry, she has worked for top FMCG organisations such as Kraft Foods, Proctor & Gamble, St. Ivel, Beechams, Bass and Whitbread Beer Company and has first-hand experience of developing business in chilled, frozen & ambient sectors with B2B and B2C customers including grocery retailers. Pam is experienced in identifying new markets and concepts and has direct experience of new market entry as well as market development, with strategy creation, route to market, product, pricing, promotional and resourcing recommendations with associated 5-year business plans.
Customer and market insights have been key to her success in developing business and remains her primary area of responsibility with specific responsibility for Zenith Global’s national and international insight, consulting and market research reports programme.
Pam holds a Degree in French from the University of Birmingham, a Diploma in Marketing from Nottingham University, and has studied strategy at London Business School and Insead, Paris.