Some startling statistics on the UK diet in The Grocer magazine on 9th February:
â€¢ 44% of consumers exercise less than once a week, more than half of those doing no exercise at all.
â€¢ Coca-Cola has reduced the calorie content of Fanta by 30%, Lilt by 56% and Oasis by 35% since 2007.
â€¢ PepsiCo has not advertised regular Pepsi since 2005.
â€¢ Sainsburyâ€™s removed 600 million calories from shopping baskets in a year.
â€¢ More than 60% of British soft drinks contain no added sugar.
â€¢ Consumption of soft drinks with added sugar fell by 10% in the past decade, while obesity rose by 15%.
Sometimes the truth is stranger than fiction.