Another initiative at the World Economic Forum in Davos last month was the launch of The New Plastics Economy by 40 world leading companies including Coca-Cola, Danone, Mars and Unilever.
This will focus on:
• Planning for recycling in packaging design
• Improving sorting and recycling systems
• Adding extra recycling infrastructure.
Coca-Cola has pledged to increase its plastic recycling rate to 70% by 2025. That’s a big target to make a big difference.