Fruit juice under threat

Original article published by Beverage Blog - Thursday 02 March 2017

Many Government recommendations for 5 portions of fruit and vegetables per day include fruit juice as 1 of the 5.

But fruit juice is now in danger of being cut out. It’s already happened in the Netherlands. Apparently it could happen next in France.

Yet, according to Europe’s ‘Fruit Juice Matters’ campaign, juice is under consumed. “If more people drank a glass per day, we would increase the numbers meeting fruit and vegetable recommendations by 51% … Cutting nutrient-rich juice from diets is really doing more harm than good.”

Once change that would certainly help fruit juice is being able to state on pack that it contains no added sugar. It does not contain added sugars but, under European legislation, is not allowed to say so.

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