UK water drinks to grow 50% by 2021

Press release - Wednesday 15 March 2017

UK consumption of water drinks increased 11% in 2016 to more than 3,700 million litres, with a retail value in excess of £2.7 billion, according to a new report from leading food and drink consultancy Zenith Global. This marks the fourth consecutive year of double-digit industry growth.

According to Zenith, sales of plain bottled water in retail packs surged 14% to over 2,900 million litres, while volume through bottled water coolers advanced a more modest 3% to 300 million litres. Sales of flavoured, functional and juicy waters grew by just 2%, amidst greater media scrutiny over sugar content.

Thus plain bottled water strengthened its dominance to account for 87% of total sales, reaching average annual consumption of 50 litres per person. Flavoured water now has a 12% volume share, with juicy and functional water making up the remaining 2%. In terms of water types, still water drinks accounted for 83% of total volume in 2016, a marginal increase, leaving sparkling water drinks responsible for 17%.

The top 5 UK plain water brands - Evian, Highland Spring, Buxton, Nestlé Pure Life and Volvic – are collectively responsible for 30% of total water drinks sales, whilst the top 5 water plus brands – Volvic Touch of Fruit, Calypso Clear, Drench Juicy, Trederwen Essence and Perfectly Clear - account for 5%. 

“Bottled water is undoubtedly benefiting from being in the right place at the right time,” commented Zenith Chairman Richard Hall. “Most of it is natural, local and affordable. All of it is convenient, healthy and refreshing. Environmental concerns are being addressed by lightweighting, improved recycling and recycled content.

“New initiatives are being developed to find renewable sources of packaging materials. I would expect almost all flavoured, functional and juicy waters to ensure they are not caught by the new soft drink levy in 2018,” he continued.

Zenith forecasts that, by 2021, the total market for UK water drinks will exceed 5.5 billion litres, almost 50% above 2016 levels. Plain bottled water is set to lead this advance, with average growth of 9% per year. Flavoured, functional and juicy waters are forecast to expand more slowly.

“For the first time, it is realistic to foresee water drinks overtaking carbonated soft drinks,” added Richard Hall. “In fact, this will almost certainly happen in little more than five years,” he concluded.

The 2017 UK Water Drinks Reports provide in-depth analysis of plain, flavoured, functional and juicy waters, featuring volume and value, full market commentaries, company profiles and forecasts to 2021. Contact Zenith Global on +44 (0)1225 327900 or e-mail info@zenithglobal.com.

Notes for Editors

1.         Two illustrations are attached for publication.

2.         For further information, please contact:

Francesca Hall, Zenith Global Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900 f +44 (0)1225 327901

 

Go back

Contact us

  • Forename
  • Surname
  • Telephone
  • Email
  • Company
  • Your message
  • How did you hear about Zenith Global?
  • Please specify how if 'Other'

Please leave us a message and we will be happy to answer any questions you may have.

Zenith Global Ltd
7 Kingsmead Square
Bath
BA1 2AB
United Kingdom
UK tel: +44 (0) 1225 327900
US tel: +1 (646) 512-5861

Like most other business websites, we use ‘cookies’ to track usage and enhance website functionality. You are welcome to opt out or give your consent by continuing without changing this setting.

Change settings Continue

Find out more about Cookies