Top 10 new US brands in 2016

Original article published by Beverage Blog - Thursday 06 April 2017

Beverages took the top 3 places among all new US food and drink launches last year and 8 of the top 10 places in convenience outlets.

IRI recorded first year sales for hundreds of new products and ranked them for its 2016 New Product Pacesetters report. It found:

• The top 200 brands achieved combined sales of $5,800 million.
• 80% of the brands came from small and medium sized companies.
• The three key success criteria were “prevention, personalisation and pizzazz”.

The top 3 sellers overall were:

1 DairyPure (consolidation of regional brands) $1,163m
2 Dunkin’ Donuts K-Cups $204m
3 Not Your Father’s Root Beer $115m

In convenience stores, energy drinks accounted for 5 of the top 10, led by Red Bull’s summer edition on $149 million.



Go back

Contact us

  • Forename
  • Surname
  • Telephone
  • Email
  • Company
  • Your message
  • How did you hear about Zenith Global?
  • Please specify how if 'Other'

Please leave us a message and we will be happy to answer any questions you may have.

Zenith Global Ltd
7 Kingsmead Square
United Kingdom
UK tel: +44 (0) 1225 327900
US tel: +1 (404) 372-2758

Like most other business websites, we use ‘cookies’ to track usage and enhance website functionality. You are welcome to opt out or give your consent by continuing without changing this setting.

Change settings Continue

Find out more about Cookies