Beverages took the top 3 places among all new US food and drink launches last year and 8 of the top 10 places in convenience outlets.
IRI recorded first year sales for hundreds of new products and ranked them for its 2016 New Product Pacesetters report. It found:
• The top 200 brands achieved combined sales of $5,800 million.
• 80% of the brands came from small and medium sized companies.
• The three key success criteria were “prevention, personalisation and pizzazz”.
The top 3 sellers overall were:
1 DairyPure (consolidation of regional brands) $1,163m
2 Dunkin’ Donuts K-Cups $204m
3 Not Your Father’s Root Beer $115m
In convenience stores, energy drinks accounted for 5 of the top 10, led by Red Bull’s summer edition on $149 million.