Food e-commerce insights

Original article published by Beverage Blog - Tuesday 03 October 2017

There is a lot to digest in Tetra Pak’s latest Index report on The Connected Consumer. I’ve picked out two ingredients of its analysis that jumped off the menu for me.

The first was a world view of online value shares for selected national grocery markets in June 2016, with South Korea the highest by far.

Food-ECommerce-Insights-1

E-commerce is forecast to reach 10% of all food purchases by 2021, reaching over 25% in Korea and more than 15% in the United Kingdom. E-commerce is currently rising by 22% a year for food and drink sales overall and by 38% a year for non-alcoholic drinks.

The second finding of note was the extraordinary spread of social media users posting food and beverage images online. The global figures are:

Food E-Commerce Insights-2

The figures for China are significantly higher, with 93% posting images at least once a month.

Comments

 

Go back

Contact us

  • Forename
  • Surname
  • Telephone
  • Email
  • Company
  • Your message
  • How did you hear about Zenith Global?
  • Please specify how if 'Other'

Please leave us a message and we will be happy to answer any questions you may have.

Zenith Global Ltd
7 Kingsmead Square
Bath
BA1 2AB
United Kingdom
UK tel: +44 (0) 1225 327900
US tel: +1 (646) 512-5861

Like most other business websites, we use ‘cookies’ to track usage and enhance website functionality. You are welcome to opt out or give your consent by continuing without changing this setting.

Change settings Continue

Find out more about Cookies