There is a lot to digest in Tetra Pak’s latest Index report on The Connected Consumer. I’ve picked out two ingredients of its analysis that jumped off the menu for me.
The first was a world view of online value shares for selected national grocery markets in June 2016, with South Korea the highest by far.
E-commerce is forecast to reach 10% of all food purchases by 2021, reaching over 25% in Korea and more than 15% in the United Kingdom. E-commerce is currently rising by 22% a year for food and drink sales overall and by 38% a year for non-alcoholic drinks.
The second finding of note was the extraordinary spread of social media users posting food and beverage images online. The global figures are:
The figures for China are significantly higher, with 93% posting images at least once a month.