Themes for 2018 – e-commerce

Original article published by Beverage Blog - Thursday 28 December 2017

One of the key market changes worldwide in recent years has been the growth of online shopping.

The United Kingdom leads the way in Europe at 15% of total retail sales in 2016. Ireland, the Netherlands, Germany, France, Sweden and Poland were the next highest at between 5 and 10%.

France has developed a different model to the United Kingdom, with more than 4,000 drive-through click and collect outlets, making up 6% of total grocery sales.

Online food and drink sales reached $7 billion in France last year, representing 1 in 5 of all online purchases.

What about Amazon? One of the top executives at France’s Casino, which has announced a partnership with Britain’s Ocado, commented: “Amazon has developed a fantastic model in terms of non-food – but it has not been able to deliver in food.”

To which, I would just add ‘so far’.

Click and collect, home delivery, omnichannel … as they say in France, “la lutte continue.”

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