Where on earth ? Japan, of course.
I’ve just returned from a fascinating trip there. National dairy market leader Meiji kindly took me round some Tokyo stores and I discovered endless innovative beverage ideas on shelf that went beyond what I’ve ever seen elsewhere. Most notable were some totally different yogurt drinks from quite unexpected sources.
• There was a bright pink Açai Yogurtea, that tastes and looks quite acceptably yogurty, from leading brewer Kirin.
• And I found a clear natural mineral water with ‘Yogurina’ from leading spirits and soft drinks producer Suntory. This tasted similar to many lightly flavoured waters.
I also came across Coca-Cola’s new peach flavour as well as the higher carbonation Pepsi Strong Zero, which I hadn’t seen before.
And I saw three fat and sugar blocking colas – Coca-Cola Plus, Pepsi Special O and Mets Cola.
But most curious of all… I’ll tell you tomorrow.