Dairy brands high in global rankings

Original article published by Beverage Blog - Thursday 12 July 2018

Out of 43 countries assessed by Kantar Worldpanel for brand strength of consumer preference, dairy brands came top overall in 10:


This was in spite of global brands having a lower share in dairy than any other sector. Local brands accounted for 80% of dairy spending, with global brands making up the remaining 20%.



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