And wine. But without alcohol.
There’s a huge amount of innovation these days in low alcohol and non-alcoholic beers and wines.
Strong growth is predicted too.
I had thought the primary reasons were centred around:
• general concern about excess alcohol intake
• cultural and social constraints, from religion to drink driving
• improved product taste.
I hadn’t realised there was such a direct correlation with health and obesity:
• not only significantly lower calories
• also lower potential risk of heart disease, stroke, diabetes and stress
• even suitability for pregnant women.
The global market for non-alcoholic beer and wine has been estimated at $16 billion in 2017, with forecast growth of over 7% a year. That’s a lot higher than most beverage markets.