The latest Tetra Pak Index provides another set of superb insights into the future of online grocery.
For all fast moving consumer goods, online sales increased by 30% worldwide in the year to March 2017, taking at 4.6% share.
In grocery alone, online sales have risen from $21 billion in 2012 to $41 billion in 2017, with projected growth of 17% a year to $94 billion in 2022.
Forecasts by country and key city show massive variations.
Consumers are reported to be loyal to their initial online retailer choice and to preferred brands, but they are searching increasingly by product rather than brand.
Convenience seems to be decisive. More attention is being devoted to ‘super fast delivery’, voice ordering, auto-replenishment and the unpacking experience. Sustainability is at last rising up the agenda.