Click and collect for soft drinks

Original article published by Beverage Blog - Thursday 01 November 2018

It’s time I updated you on what may be the world’s most developed market for click and collect – France’s ‘drives’.

The growth has slowed, but remains strong, and the weight of purchase is steadily advancing towards a 10% share.
Click and Collect for Soft Drinks

These Nielsen figures, published in the October issue of Rayon Boissons, show considerable variations, which are explained by:

• drives favouring planned and repeat purchases by families with children

• carbonated/still drinks being more of an impulse purchase.

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