Alkaline water has become an international growth phenomenon, according to the new 2018 Global Alkaline Water Report from food and drink experts, Zenith Global.
In North America, where the concept is capturing the minds and market share of health-conscious consumers looking for water with added value functional benefits, sales have grown by over 40% a year since 2013. From a minor niche five years ago, alkaline water has surged ahead to gain mass appeal, led by brands such as Core and Essentia.
Global sales have risen by 18% a year to US$631 million at consumer prices in 2017 and are rapidly heading towards US$1 billion. Consumption volumes are estimated at 521 million litres in 2017, representing growth of 10% a year since 2013, and this is forecast to accelerate.
Influenced partly by a move away from high sugar carbonated soft drinks, the uptake of alkaline water has been motivated by a range of health and wellness drivers, with a broadening consumer appeal.
Alkaline water typically has a pH of between 7 and 10. It may either come direct from a naturally high pH source or be enhanced by processing to achieve an elevated pH. Most alkaline waters are promoted as premium products for active, healthy lifestyles.
The 2018 Zenith Global Alkaline Water Report contrasts the high growth status of the North American market with the maturity of the Japanese market as well as assessing the burgeoning potential for West Europe. The report also analyses typical consumption occasions and leading consumer groups, along with the key cultural and regulatory factors which may help shape the future success of the category in any particular market.
Full details of the 2018 Zenith Global Alkaline Water Report are available online. Zenith Global can also develop a bespoke view of the alkaline water market, based on more precise individual business requirements. Contact Zenith Global on +44 (0)1225 327900 or e-mail firstname.lastname@example.org.
Notes for Editors
- Three charts are attached for publication: Global alkaline water consumption 2013-17; Global alkaline water market value 2013-17; North America alkaline water market value 2013-17
- For further information, please contact:
Christina Avison, Zenith Global Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327926