Asia dominates the latest forecasts on grocery e-commerce expansion worldwide from IGD, the Institute of Grocery Distribution.
China comes out on top, with expected sales of almost $200 billion, nearly 4 times more than today.
South Korea is anticipated to have the highest online market penetration at 14.2% of overall grocery sales. This is said to be “due to the rising number of smaller households, widespread high speed internet access and high consumer confidence in making online payments.”
Other research by IGD earlier in 2018 would have put India in 7th place with $5.0 billion of online grocery sales by 2022 and Indonesia in 8th place with $4.5 billion.
IGD will be speaking at Zenith Global’s Global Beverage Insights day in London on 16th May 2019.
I reported on Tetra Pak’s e-commerce forecasts in my blog on 18th October.