Crafting the future of soft drinks

Press release - Monday 14 January 2019

‘Crafting the Future’ is the theme for the next UK Soft Drinks Conference on 15th May in central London, because consumers want to identify more personally with what they drink and more people are seeking adult tastes without alcohol.

The event will be opened by Tim Warrillow, Chief Executive Officer of Fever-Tree and includes other leading craft innovators Ceder’s, The Duchess and Seedlip as well as newcomers with entries in cannabidiol, cold brew coffee and kombucha.

The major players will also be strongly represented, including the UK Managing Directors of Britvic, Innocent and Coca-Cola European Partners.

Two key sessions in the day will be Sorting Plastic and Solving Health.  One year on from the launch of the UK Soft Drinks Industry Levy, Professor Jack Winkler will speak about the latest science and guidance on Balancing action on sugar, sweeteners and sweetness.

The day will conclude with the 2019 InnoBev Awards to celebrate the best in global beverage innovation across 18 categories of products, marketing and sustainability.  The lunch break introduces an Innovator Marketplace for brands to showcase their latest products.

“We have crafted the craftiest possible programme this year,” commented Zenith Global Chairman Richard Hall.  “This is the best way for senior industry managers, innovators, retailers, suppliers, opinion formers and advisers to gain a complete overview of the latest developments, issues and opportunities.”

The conference is organised by global food and drink experts Zenith Global in partnership with the British Soft Drinks Association. Full programme details and online booking are available at and the same address may be used for entries into the 2019 InnoBev Awards.  Sponsorship opportunities are also available for the conference and awards.

Notes for Editors
Mar 12   UK Bottled Water Conference     London
May 15 UK Soft Drinks Conference  London
May 16 Global Beverage Insights London
Jun 25-27 Global Dairy Congress               Lisbon
Oct 8-10 Global Bottled Water Congress   Dubai
Nov 26-27 Dairy Vision       São Paulo
Dec 9    Beverage Digest Future Smarts   New York


2. For further information, please contact:
Maxine Harle, Event & Business Development Manager, Zenith Global Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
e  t +44 (0)1225 327900


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Zenith Global Ltd
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UK tel: +44 (0) 1225 327900
US tel: +1 (404) 372 2758

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