What Americans want from beverages

Original article published by Beverage Blog - Thursday 24 January 2019

A US survey of 2,048 adults in November 2018, on behalf of the International Bottled Water Association, found that bottled water is consumed by 12% more Americans than carbonated soft drinks. 71% drink bottled water, compared with 59% drinking soda. If fully representative, this is an extraordinary reversal of the figures for November 2017, when carbonated soft drinks had a 4% lead.

Despite critical media coverage of plastic, Americans have a highly positive view of all water including bottled water.

  • 99% drink water.
  • 91% believe bottled water is healthy and convenient.
  • 84% feel they should drink more water.
  • Of bottled water drinkers, 98% choose it for taste, 98% for quality, 90% for safety, 81% for convenience on the go, 70% for lack of artificial sweeteners and 68% for low calorie content.

Americans’ choice of different water types is broken down by the survey:

  • 16% drink only bottled.
  • 21% drink mostly bottled.
  • 37% drink bottled and tap/filtered equally.
  • 16% drink mostly tap/filtered.
  • 10% drink only tap/filtered.

Consumption patterns for bottled water are also analysed:

  • 89% drink it on the move.
  • 82% of those working drink it at work.
  • 75% drink it at home.

Kerbside collection was a much higher 54% for bottled water, compared with 20% for soda. When asked about who should take primary responsibility for recycling, the view was:

  • 78% consumers
  • 59% industry
  • 31% government
  • 21% all three groups.

Collection and recycling certainly need working on.



Go back

Contact us

  • Forename
  • Surname
  • Telephone
  • Email
  • Company
  • Your message
  • How did you hear about Zenith Global?
  • Please specify how if 'Other'

Please leave us a message and we will be happy to answer any questions you may have.

Zenith Global Ltd
7 Kingsmead Square
United Kingdom
UK tel: +44 (0) 1225 327900
US tel: +1 (404) 372 2758

Like most other business websites, we use ‘cookies’ to track usage and enhance website functionality. You are welcome to opt out or give your consent by continuing without changing this setting.

Change settings Continue

Find out more about Cookies