UK soft drinks industry poll

Original article published by Beverage Blog - Wednesday 29 May 2019

This year’s UK Soft Drinks Industry Conference, organised by Zenith Global in conjunction with the British Soft Drinks Association, attracted a record number of delegates to focus on its theme of ‘Crafting the future.’ Among a variety of delegate polls …

• 46% expected 2019 UK soft drinks volume growth of 2-3.9%, with 31% saying more than 23% saying less.

• 66% believed plastic/sustainability/waste is the biggest issue facing the industry today, compared with 20% for sugar/obesity/health.

• 47% felt functionality/added benefit is the biggest opportunity, with 27% opting for craft/personal/premium and 20% for wellness/natural.

• On packaging sustainability, 40% selected consumer education as the first priority, followed by 24% for collection consistency and 19% for recycling capacity.

• On the Soft Drinks Industry Levy’s effect, 60% viewed it as positive, 30% negligible and 10% negative.

• For the best future impact on sugar concerns, 33% chose sweetener naturalness, 26% sweetener taste and 15% a wider sugar tax.

• The greatest adult soft drink opportunity was perceived to be alcohol free beer/wine/spirits with 39% support, followed by herbal/botanical with 29% and mixers with 17%.

Comments

 

Go back

Contact us

  • Forename
  • Surname
  • Telephone
  • Email
  • Company
  • Your message
  • How did you hear about Zenith Global?
  • Please specify how if 'Other'

Please leave us a message and we will be happy to answer any questions you may have.

Zenith Global Ltd
7 Kingsmead Square
Bath
BA1 2AB
United Kingdom
UK tel: +44 (0) 1225 327900
US tel: +1 (404) 372 2758

Like most other business websites, we use ‘cookies’ to track usage and enhance website functionality. You are welcome to opt out or give your consent by continuing without changing this setting.

Change settings Continue

Find out more about Cookies