And financial. $27 million, in fact. For a UK start-up called Zoe, which means ‘life’ in Greek.
Funded by Zoe, research was undertaken by King’s College London in collaboration with Massachusetts General Hospital.
According to the Financial Times on 11 June, it “measured changes in blood levels of biological markers such as sugars, insulin and fats after volunteers had eaten specific meals, together with data on their physical activity, sleep, hunger and gut bacteria.”
The study found that “Individuals’ metabolic responses to the same foods vary remarkably, even between identical twins.”
This led to the striking conclusion that “our metabolism is not fixed; we have the power to change it.”
As a result, Zoe aims to develop a test and app that we can use to select personalised diets that match our own individual metabolism and lifestyle.
The world has been heading towards more personalised nutrition for at least a decade. Now, technology is being developed to make it a far more widespread reality.