Top 10 innovation trends for dairy products

Press release - Monday 15 July 2019

A new Dairy Innovation Report from leading food and drink industry consultants Zenith Global identifies 10 key themes guiding new product development worldwide. The 10 trends are: health and wellbeing, convenience, ethical eating, on-the-go consumption, experimentation, snacking, premiumisation, indulgence, provenance and sustainability.

“These 10 themes are the main characteristics driving most product development and innovation around the world,” commented Zenith Global Chairman Richard Hall.

“From camel milk to vegan ice cream, our analysts have assessed new products launched over the last 3 years and have found that nearly all manufacturers are extending their ranges to cater for these 10 trends. Our new report is a valuable guide to anyone already in or considering entry into the dairy market with a view to providing innovation and added value to consumers,” Richard Hall concluded.

With 40 comprehensive brand profiles across 21 countries under 4 product types - cheese, ice cream, milk and yogurt, the report offers product images as well as detailed information such as launch date, packaging type and size, pricing, variants and channels.

There is also an overview of the global dairy market, with market insights covering global and specific country trends as well as challenges, top claims by region and future opportunities.

Full details of the Zenith Global Dairy Innovation Report 2019 are available online. Contact Zenith Global on +44 (0)1225 327900 or e-mail insight@zenithglobal.com.

Notes for Editors

  1. An illustration is attached for publication: Dairy innovation trends – ice cream.
     
  2. For further information, please contact:

Louise Belsey, Zenith Global Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom

t +44 (0)1225 327926
zenithglobal.com

 

 

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