Rapid growth in alkaline water consumption is predicted for the next five years, according to a new report from food and drink experts Zenith Global. Global volumes are forecast to jump from 635 million litres in 2018 to 2,200 million litres by 2023.
“Alkalinity has become a high value point of difference for both manufacturers and consumers,” commented Zenith Global Senior Consultant Robin Bell. “It has a broadening target audience and multiple consumption occasions that we have identified.”
Global value is rising even faster than volume. Volume has grown by an average 12.2% a year since 2013. Value has advanced by 21.6% a year, reaching $883 million in 2018 and expected to exceed $4,300 million in 2023.
“Our new report is an essential guide to any business already in or considering entry into the global alkaline bottled water market and accompanies our comprehensive portfolio of water reports,” Robin Bell added.
In 2018, 96% of the world’s consumption of alkaline water was in Japan and North America. North America has become the key driver of market growth, increasing by 44% a year since 2013. Two brands, Core and Essentia, have led the way. “Following Coca-Cola’s Smartwater Alkaline launch in 2018, we anticipate even greater development of the sector in the next few years,” Robin Bell concluded.
The 2019 Zenith Global Alkaline Water Report contains market analysis from 2013 to 2018 with forecasts to 2023 and over 40 brand profiles tracking the latest innovations. Full details are available online at zenithglobal.com. For more information, contact Zenith Global on +44 (0)1225 327900 or e-mail email@example.com.
Notes for Editors
- Three charts are attached for publication: Global alkaline water consumption 2013-18; Global alkaline water value 2013-18; North America alkaline water market 2013-18.
- For further information, please contact:
Louise Belsey, Zenith Global Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t: +44 (0)1225 327900