When in Rome … recycle

Original article published by Beverage Blog - Thursday 03 October 2019

A second summer story that intrigued me was an incentive being trialled in Rome to boost plastic bottle recycling.

From August, for 12 months at 3 metro stations, consumers can drop off plastic bottles from 25cl to 2 litres and gain 5 euro cents in points on an app.

Depositing 30 bottles will earn enough points for a 1.50 euro ticket.

It would be even better if visitors take advantage too. As the saying goes ‘When in Rome, do as the Romans do.’

By coincidence, another great historic city had already introduced a similar campaign. Last year, a metro station in Istanbul installed reverse vending machines to collect plastic bottles and aluminium cans in exchange for train ticket credits.

In this instance, it takes 28 x 1.5 litre bottles or 29 x 0.5 litre cans for a 2.60 lira ticket.

A free ride with a social return.

Image: Facebook @Virginia Raggi
Comments

 

Go back

Contact us

  • Forename
  • Surname
  • Telephone
  • Email
  • Company
  • Your message
  • How did you hear about Zenith Global?
  • Please specify how if 'Other'

Please leave us a message and we will be happy to answer any questions you may have.

Zenith Global Ltd
7 Kingsmead Square
Bath
BA1 2AB
United Kingdom
UK tel: +44 (0) 1225 327900
US tel: +1 (404) 372 2758

Like most other business websites, we use ‘cookies’ to track usage and enhance website functionality. You are welcome to opt out or give your consent by continuing without changing this setting.

Change settings Continue

Find out more about Cookies