Consumer attitudes to water

Original article published by Beverage Blog - Thursday 17 October 2019

10 questions were asked of 1,053 British consumers recently and the analysis was published online by The Grocer. In summary:

• Nearly 9 out of 10 people of all ages drink tap water, 7 out of 10 every day.

• 7 out of 10 people now consume bottled water, led by 76% of 25-34 year olds.

• 65% are influenced by price, compared with 38% by taste, 29% by brand, 27% by sustainability and 20% by source.

• Younger people are far more brand loyal – 52% aged 18-24, falling to 31% aged 55-64.

• 55% pay little or no attention to minerals.

• 42% of women and 34% of men “believe bottled water is a big cause of environmental problems”.

• 47% don’t find it easy to recycle when consuming on the go.

• There is no consensus on the most sustainable material, with 28% saying glass, 27% for recycled plastic, 13% for aluminium cans, 11% for paper-based plastic and 14% saying there’s no difference.

• 31% of Londoners worry about what tap water contains, while 30% feel tap water is just as good as bottled.

• 55% are not worried about nitrates in tap water.

Comments

 

Go back

Contact us

  • Forename
  • Surname
  • Telephone
  • Email
  • Company
  • Your message
  • How did you hear about Zenith Global?
  • Please specify how if 'Other'

Please leave us a message and we will be happy to answer any questions you may have.

Zenith Global Ltd
7 Kingsmead Square
Bath
BA1 2AB
United Kingdom
UK tel: +44 (0) 1225 327900
US tel: +1 (404) 372 2758

Like most other business websites, we use ‘cookies’ to track usage and enhance website functionality. You are welcome to opt out or give your consent by continuing without changing this setting.

Change settings Continue

Find out more about Cookies