Amazon and Wal-Mart compared

Great new insights are emerging on e-commerce sales trends.

Two sets of numbers for Amazon and Wal-Mart have been published online, using analysis by JeeQ Data.

For Amazon, coffee and water were by far the two biggest sellers in the 4 weeks to 11 October, led by:

• San Francisco Bay Coffee on 30.1%
• Keurig 20.1%
• Nestlé Pure Life 9.7%
• Smartwater 9.4%
• Nespresso 8.4%.

Vita Coco was 8th on 2.6%. Fiji and Sparkling ICE were joint 9th on 1.0% each.

Walmart.com sales for the 4 weeks to 13 October show coffee and fruit drinks brands doing best after Wal-Mart’s own Great Value on 27.1%.

• Maxwell House 12.3%
• Folgers 10.3%
• Fruit on the Bottom 8.7%
• Nestlé 8.4%
• Capri-Sun 8.1%.

Minute Maid scored 3.9%, SodaStream 2.6% and Propel 1.3%.

The top performing cola was Diet Coke in Amazon on 0.3%.