Bottled water vs carbonates
Further evidence that bottled water is competing with other beverages more than with tap water.
“Over the past decade, American consumers have increasingly turned to bottled water as a substitute for carbonated soft drinks.”
This was the conclusion of the Simmons National Consumer Survey of 25,000 adults in 2004 and 2013 as reported in Beverage Digest on 24th July.
The number of US adults drinking five or more glasses in the last seven days was +22.4% for still bottled water in contrast to -20.2% for regular colas, -17.1% for diet cola, -14.5% for other diet carbonates and -6.9% for other regular carbonates.