EUROPE WIDE ORGANIC LOGO
At last. From July 2010 there is to be a new European Union certified organic logo. Imaginatively, its design will be by open competition among art students. It has always been a paradox to me that the legitimate concerns of the most ethical consumers should have some of the least ethical standards. Wouldn’t it be great if there were also clearer standards for health, nutrition, environment and other social credentials? I know there are many projects under way, but some have already taken decades rather than years. Global standards would be even better.