Food and drink in top 100 global brands
Technology and the internet are the biggest winners in the new BrandZ ranking of the world’s 100 biggest brands. The top 5 are Google, Apple, Microsoft, AT&T and Facebook, each worth over $100 billion.
It takes a value of $10 billion to reach the top 100. No food brands made the cut, but there were several in drink, fast food and grocery.
Online retailing has achieved astonishing growth, led by Amazon in 7th place and Alibaba in 18th.