Greek up to 50% of US Yogurt
I picked up numerous market insights at the Latin America Dairy Congress in Brazil last week.
Greek yogurt is in its infancy there, but beginning to grow rapidly, with recent start-up Yorgus closely following Greek yogurt making tradition.
The latest figures on the US market were presented, showing how much Greek style yogurt has contributed to US growth and value.
$ million 2010 2014
Greek style yogurt 390 3,500
All other yogurt 4,400 3,500
Total yogurt 4,790 7,000
A great example of improved taste delivering consumer demand and premium value.