Health of the nation
At Zenith’s UK Soft Drinks Conference earlier in May, speakers presented some salutary insights on recent changes in the national diet.
1 We are not eating 5 fruit and vegetable portions a day.
For the year to 17 January 2017, excluding ingredients in pies, the figures were 2.9 portions for children, 2.9 portions for men and 3.2 portions for women.
2 Average take home soft drinks sugar content has fallen below the new tax rate.
The average was 5.4 grams per 100ml in 2012 and fell below the 5.0 gram levy threshold to 4.7 grams per 100ml in 2016. 32% of take home soft drinks would currently be subjected to the levy.
3 Milk, sugar and confectionery now make a bigger contribution to take home sugars than soft drinks.
All the figures came from Kantar Worldpanel research.