Innovations you could not make up
The summer always brings out the craziest innovations you could scarcely imagine. Here are 4 that I read about within the space of a few days.
• An eel flavoured soda in Japan from Kimura Inryou with a “salty, fishy, savoury flavour of grilled barbecue eel in a fizzy cola” to be launched today.
• A protein beer in the United States that contains 5g of protein and sold out its first production run within 24 hours under the brand name of Mighty Squirrel.
• A beer-based biofuel in New Zealand that is produced from natural beer waste and delivers the same performance as petrol while emitting 8% less carbon.
• A cheesy Doritos nacho chip flavoured carbonated soft drink in the United States from PepsiCo launched as Mountain Dew Dewitos.
Do try them if you can.