Monster vs Red Bull in Spain

I’ve written several blogs about Monster energy drink catching up with and overtaking Red Bull in the United States.

Now it’s happening in Spain as well. The latest figures from the September edition of Alimarket show:

• Monster volume up 56% to 25 million litres in 2013, compared with Red Bull down 6% to 30 million litres.

• Monster retail volume up 7.5 share points to 21.0% in the year to 30 March 2014, compared with Red Bull down 2.1 share points to 20.3%.

Where next, I wonder ?