Serious money for home dispense
There’s no doubt we all want to be treated by big brands in more personal ways. The key question is what ways will be most successful for the longer term.
Home dispense is one such possible way and there has been great interest in new technology for this.
For sheer scale of ambition, one need look no further than Keurig’s recent announcement of what it plans to invest in its first cold pod production facility.
$337 million. Admittedly over 5 years. But a huge sum by any measure.