Six decades in six words
At last month’s Global Beverages Congress, I gave myself the challenge of summarising 60 years of soft drinks in 6 themes, looking 40 years back and 20 years forward.
I wonder if there are better words? My 6 were:
1970s Taste
1980s Convenience
1990s Value
2000s Benefit
2010s Relevance
2020s Personal
Here is the full final chart I used. I’d welcome any comments.
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