Traffic light labelling

Most of the European food industry supports a calm and informative approach to nutrition labelling known as guideline daily amounts.

The UK Sainsbury’s supermarket group has adopted higher impact traffic light labels designed to confront and change behaviour. More red, bad. More green, good.

Apparently sales of products with mostly red lights have fallen by up to 25%, while some foods with more green lights because of low fat, salt or sugar have risen by up to 50%.

As a Sainsbury’s shopper myself, I have often found myself trying to become more colour co-ordinated too.