TURNING POINT FOR JUICE PACKAGING ?
Carafes instead of cartons? Cartons have undoubtedly served juice well, but many have wondered for years when clear plastic would gain share more rapidly. It appears that the US market has reached a turning point. Coke’s Simply Orange has improved its performance through presentation in carafes despite selling at a premium. Now Tropicana is following suit. Consumer research shows some people prefer being able to view what’s inside. Let’s see.