Yogurt trends across the globe
Drinkable yogurt is gaining traction in Asia due to its nutritional benefits and the convenience aspect for consumers in fast-paced growing economies. Additionally, this category has seen more innovation including dairy-free and low sugar options in the last few years. According to the US National Institute of Health, 80% of Asian people are lactose intolerant, consequently, consumers are looking out for lactose-free dairy products for daily consumption.
Yogurt manufacturers have been forced to reclaim the health benefits of the category to be able to retain their market share. Consumers have started to show interest in plant-based alternative products and, in general, they look for transparency in terms of ingredients. They are increasingly looking for low sugar products with a clean label in addition to organic certification.
Across Western Europe, the yogurt market is not performing well. Yogurts with additional ingredients like cereals, grains and nuts are gaining space on supermarket shelves, responding to consumer requests for products which could replace a breakfast or be a nutritious and healthy snack. Although niche, yogurts with functional benefits have been spotted in the region.
The premium yogurt market in Latin America continues to grow as companies develop products to appeal to health-conscious consumers. That appeal includes premium-look packaging that is durable and increasingly sustainable. Pouches and squeezable tube packaging is a growing trend within the children’s yogurt category, with many new launches and brand extensions into this packaging format.
The US was not historically a high yogurt consuming country until the arrival of Greek yoghurt brand Chobani in 2012 which boasted a low fat and high protein content. Flavoured yoghurt, in particular, has declined as consumers are becoming increasingly cautious of the sugar content in the food they consume. Canada is characterised by the momentum of non-dairy yogurts propelled by the popularity of plant-based milk.
Middle East and Africa:
In the last few years, private label products have been gaining market share. As a result, the leading manufacturers needed to invest in research and development to be able to compete with them. Hence, new flavours and ingredients came to the market which try to capture the health and wellness trend.