ZOMBIE BLOOD

Why am I fascinated by my job ? One of the reasons is innovation. Every day brings something new. Each new product is an attempt to see the future. Part of my job is to discern between the potential winners and the no hopers. So I greatly enjoyed the latest issue of functionaldrinks and have picked three launches as examples. First up is a variant of Poland’s leading natural mineral water brand Ustronianka enhanced with iodine. In recent weeks, several people have told me of thyroid problems. Maybe this could be the answer. Second is an understated calming drink from Switzerland called Purelosophy Relax. The range recently won an international Prix d’Excellence de la Beauté 2010 award. Drinks for our minds and bodies are definitely in an area of significant opportunity. I went for the third just for the hell of it. It’s called Zombie Blood and is packed in transfusion pouches. An energy potion in a neon green colour, it could only come from the United States. Dismiss it if you wish, but it put a smile on my face and seems to be backed by genuine science. For more, go to functionaldrinksnews.com