Having difficulties defining your strategic plan?
Zenith Global works with companies to create route-to-market, product and sales strategies as well as implementation roadmaps that are actionable and help deliver real growth. We help to define how your brand is different and provide clear action points to advance your business.
Product strategy
Working with you, we define your product portfolio, recommended price points, promotional plans, packaging types and formats. Our recommendations are based on our expert knowledge of the category and the market so that your product strategy addresses current demands and anticipates future developments.
Route-to-market strategy
When advising on the best route to market strategy for your product, we focus on geographic location, coverage and the relevant trade channels. We provide you with a unique market entry approach to help your brand, product or company gain recognition in the market.
Sales strategy
We work with you to identify your key customers, how to approach them, and the sales organisation structures needed to support likely growth.
