• SmartSeal

Supported by

  • Meyed

Media partners

  • FoodBev

Tuesday 11 December

  • Royale Ballroom

    Registration opens

  • Market and industry outlook

  • Market themes for the next 20 years

    Richard Hall, Chairman of Zenith International Ltd

  • Beverage challenges in the Middle East

    Hussam Abdul Qader, Head of Corporate Communications and PR for Almarai, Saudi Arabia

  • Beverage opportunities in a changing world

    Meshal Al Kadeeb, Vice President for Strategy and Business Development at  Aujan Industries, UAE

  • Questions and discussion

  • Refreshment and networking break

  • Product marketing opportunities

  • Water: vital for healthy hydration

    Haseeb Aslam, Director of Marketing and Sales – Asia, Oceania, Middle East & Africa for Nestlé Waters, UAE

  • Juice – adding value to nature

    Michael Wunsch, Managing Director of Barakat Quality Plus LLC, UAE

  • Using nutrition and health claims in food labelling

    Dr Abdalla Alshaikh Alrekin, Plant Manager of Al Rawabi Dairy Company, UAE

  • Panel discussion joined by

    Tarek El Sakka, General Manager of Dubai Refreshment Company, UAE

  • Ewaan Restaurant

    Buffet networking lunch

  • Changing national markets

  • Jordan – key factors to ensure future growth

    Raed Ghannam, Deputy Chief Executive Officer of Al Sabeel

  • Saudi Arabia - sustaining momentum

    Ranjitha Subash, Senior Account Manager for Kantar Worldpanel

  • Turkey: consumption trends in a little known tea market

    Professor Osman Karamustafa, Vice Rector at RTE University & Professor Ali Riza Sakli, Vice Dean of Economics and Administrative Sciences Faculty at RTE University, Turkey

  • Questions and discussion

  • Refreshment and networking break

  • New life through innovation

  • Functional beverage - quenching consumer thirst for healthy choice

    Nicole Lau, Director of New Age Beverages (NAB), UAE

  • New thinking on preservatives

    Frank Mainzer, Director – Sales and Application for DrinkStar GmbH

  • Latest global trends in packaging and design

    Jocelyne Henri, Group Key Accounts Director for Dragon Rouge

  • Questions and discussion

  • Briefing: water scarcity – bans and beyond

    Dr Ric Horobin, Water & Environment Director of Zenith International Ltd

  • Networking drinks reception

  • Close

  • Programme as of 3 September 2012 – final details may be subject to change

Now in its 6th year, the Beverages Middle East (BevME) Congress is a one day forum for the regional beverage industry, designed to provide a complete overview of the market and latest trends in the Middle East and around the world as well as time for informal networking and discussion.

With consumers focusing increasingly on healthy choice and added value, this year’s event provides a well timed opportunity to identify key areas of growth and development so changing consumer demands can continue to be anticipated and successfully met. The Congress also provides a platform to discuss the impact of water scarcity issues on the market and its future growth.

The audience will consist of regional beverage industry leaders and senior management, marketing and technical professionals, industry suppliers and analysts.

Reasons to attend:

  1. Play an active role in discussions on how the regional market can ensure future growth and development
  2. Gain insight from leading industry experts on innovation, trends, challenges and opportunities
  3. Network with leading producers and suppliers
  4. Prepare and plan for the next phase of growth

The event takes place at The Palace – The Old Town in Downtown Dubai.  The Palace is a luxurious hotel located on the Old Town Island and is a resort with the feeling of a traditional Arabian village.  It is directly connected with the Souk Al Bahar, facing The Dubai Fountain and Burj Khalifa the world's tallest tower, and just a step away from The Dubai Mall, one of the largest shopping centres in the world. The Palace is approximately 25 minutes’ drive from Dubai International Airport.

The Palace – The Old Town
Emaar Boulevard, The Old Town Island, Downtown Dubai
PO Box 9770, Dubai, United Arab Emirates
t +971 4 4287888  f +971 4 4287999  e info@thepalace-dubai.com

There is a small allocation of rooms available at the The Palace – The Old Town for delegates attending the BevME Congress. Reservations are to be made direct with the hotel.  Please contact the venue or click here to download a pdf of the hotel booking form.

Practical details
Visas: The hotel can assist with visas for guests as well as fast track transfers from the airport.  Visas are not required from over 30 countries.  Please check with your local travel agent.

Dress code: Business suit or smart casual.

Zenith’s flexible range of event sponsorship options will enable you to build awareness of your company, providing an excellent platform to raise your profile and reach a new audience.  We work with our sponsors to develop a package that meets your specific needs and helps to deliver maximum value.

If you would like information on the range of table-top display and other sponsorship opportunities available for the Congress, please contact Linda Leonard  e lleonard@zenithinternational.com

t +44 (0) 1225 327904

There is a small allocation of rooms available at The Palace - The Old Town for delegates attending the BevME Congress. To download a booking form click here or contact the hotel directly at the following address:

The Palace - The Old Town
Emaar Boulevard, The Old Town Island, Downtown, Dubai, PO Box 9770, Dubai, United Arab Emirates
t +971 4 428 7888 f + 971 4 428 7999 e info@thepalace-dubai.com

The hotel can assist with visas for guests as well as transfers from the airport.


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Zenith Global Ltd
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UK tel: +44 (0) 1225 327900
US tel: +1 (404) 372 2758

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