Tuesday 6 December

  • Registration opens in Peregrine Ballroom foyer

  • Coca-Cola bottling plant tour

    Coach departs from the One&Only Royal Mirage Hotel for a 2 hour drive to the Coca-Cola bottling plant located in Al Ain. A light lunch will be provided.

    AGL Coca-Cola UAE & Oman, managed by the Bottling Investments Group of The Coca-Cola Company, is the exclusive manufacturer of Coca-Cola beverages in the region, filling more than 100 product lines. With over 30 nationalities  and in excess of 1,000 employees, the organisation encourages and nurtures diversity and inclusiveness in the workplace.

    Recognised for its quality standards, AGL Coca-Cola has been awarded various accolades within the Coca-Cola System and has successfully passed a series of external as well as internal audits. The company is comprehensively ISO certified.

    Established at Al Ain in 1990, AGL Coca-Cola continues to innovate and build on its capacity, whilst remaining focused on keeping sustainability at the core of its operations

  • Coach returns to the One&Only Royal Mirage Hotel.

  • Peregrine Ballroom

    Market insight briefings

  • Global and Middle East beverage market trends

    Roberto Donati, Market Analyst at  Zenith International Ltd

  • Latest international beverage innovation trends

    Bill Bruce, Group Editorial Director of FoodBev Media Ltd

  • -
    Rooftop Terrace

    Welcome drinks reception

Wednesday 7 December

  • Peregrine Ballroom

    Regional change and outlook

  • Investing in the future

    Dana Bolden, Group Director - Eurasia and Africa for The Coca-Cola Company

  • Building brands for sustainable growth

    Anwar Zaman, Vice President of Marketing for Aujan Industries

  • Healthy drinks with a competitive edge

    Dr Kamel Abdallah, Chief Executive Officer of Exeed Industries

  • Panel discussion

  • Refreshment break

  • Focus on market growth

  • Dairy: taste and nutrition

    Ahmad Yahya, Marketing Director of Fonterra Brands Middle East Africa and CIS

  • Energy: living life to the full

    Thomas Königsbauer, Chief Executive Officer at Power Horse Energy Drinks, Austria

  • Malt beverages: broadening the consumer base

    Jantien Brugman, Senior Brand Consultant at CARTILS, Netherlands

  • New sweetener solutions – stevia and beyond

    Harald Krug, Head of Product Management for DöhlerGroup

  • Panel discussion

    Panel discussion

  • Lunch

  • Understanding consumers better

  • Movement to Healthy beverage consumption- where are we in the Middle East?

    Ashok Nair, Executive Director Retail Measurement Services – Middle East, North Africa and Pakistan for Nielsen Company

  • Social media and digital marketing – what you need to know and do

    Alexander McNabb, Group Account Director for Spot On Public Relations

  • The Shopper's role in branding strategy

    Christel Morival, Chief Executive Officer of La Marq International

  • Panel discussion

  • Refreshment break

  • Cost management – looking ten years ahead

  • Panel session: Practical steps to improving sustainability

    Rahul Avasthi, Director - Plastics for Intergulf Ltd (IFFCO Group)
    Frank Hollmann, Regional Director - Beverage Division for Krones
    Riccardo Castagnetti, Marketing Director for Tetra Pak Arabia (GCC and Yemen)

  • Close

  • Programme as of 28 November 2011 – final details subject to change

The 5th Beverages Middle East Congress (BevME) is a forum for the regional beverage industry, designed to provide a complete overview of the market and latest trends in the Middle East and around the world as well as time for informal networking and discussion.

This year’s theme, ‘Planning for growth’, will address regional change and implications for the beverages industry as well as looking at market growth opportunities, consumer insights and practical advice on managing costs.

Highlights include:

  • Conference:  Planning for growth
  • Coca-Cola bottling plant tour
  • Market insight briefings

The event takes place in the Arabian Court at the One&Only Royal Mirage, located approximately 20 minutes’ drive from Dubai International Airport and Dubai City Centre. It is opposite the Dubai Media City and Dubai Internet City, just  ten minutes from the exciting Mall of the Emirates shopping centre. It lies on a kilometre of private coastline in 60 acres of landscaped gardens.

Arabian Court, One&Only Royal Mirage, Jumeirah Beach, PO Box 37252, Dubai, United Arab Emirates

t+971 4399 9999 f +971 4399 9998 w oneandonlyroyalmirage.com

There is a small allocation of rooms available at the Arabian Court for delegates attending the BevME congress.

Please contact the venue or click here  to download the hotel booking form.

Visas: The One&Only Royal Mirage will be pleased to assist with visas for guests as well as fast track transfers from the airport.  Visas are not required from over 30 countries.  Please check with your local travel agent.

Dress code: Business suit or smart casual for the Congress. Casual with closed walking shoes for the plant tour.

Please click here for information about the sponsorship and table-top display opportunities at the congress. Alternatively, please contact Louise Gascoigne at lgascoigne@zenithinternational.com or +44 (0)1225 327942  

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Zenith Global Ltd
7 Kingsmead Square
United Kingdom
UK tel: +44 (0) 1225 327900
US tel: +1 (646) 512-5861

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