Media partner

  • Finewaters


  • Illig
  • Megadon

Monday 8 December

  • Registration

  • Focus on UAE and Arabian Gulf

  • Middle East market trends – premium waters in context

    Harikrishnan Pillai, Regional Research Coordinator at Zenith International Ltd

  • Latest bottled water developments in the Gulf

    Fasahat Beg, Executive Vice President – Consumer Business at Agthia Group

  • Building brands in the Middle East

    Stephan Claus, Managing Director at MBG International Premium Brands, Middle East and Africa

  • Panel discussion

  • Hydration and networking break

  • Preparing for premium in UAE

  • Understanding the hotel, restaurant and catering landscape

    Speaker to be confirmed

  • Doing business in the Middle East

    Samer Qudah, Partner & Regional Head of Corporate Structuring at Al Tamimi & Company

  • Regulatory and technical tips from source to shelf

    Christian Kurdy, Managing Director - Middle East at NSF International

  • Panel discussion

  • Premium water tasting workshop

    Hosted by Dr Michael Mascha, founder of

  • Close

  • Networking reception and Dinner

Tuesday 9 December

  • Global market insights

  • The global premium water market – what’s up, what’s changing

    Harikrishnan Pillai, Regional Research Co-ordinator at Zenith International Ltd

  • Hydration is boring

    Dr Michael Mascha, founder of

  • Consumer attitudes towards premiumisation

    Ben Bouckley, Editor of

  • Achieving premium status in the US market

    Brett Spitalny, President of Aqua Maestro

  • Developing new markets for premium and super premium waters

    Steve Rowe, Brand and Marketing Consultant

  • Questions and discussion

  • Hydration and networking break

  • Premium waters case studies: five of the best

  • Leading China’s premium mineral water market

    George Chen, Executive Director at Tibet 5100 Water Resources Holdings, China

  • Bottling luxury

    Jon Gluck, Founder and President of Beverly Hills Drink Company, United States

  • Pure sourcing is the key to attracting premium bottled water consumers

    Guus Backenlandt, owner of Iceberg Water, Netherlands

  • Gold-filtered mineral water from Canada’s spa springs

    Sepide Foroutan, Business Development Manager at Gize, Canada

  • The premium water experience

    Jan Bender, Managing Director at Iskilde ApS, Denmark

  • Questions and discussion

  • Lunch and networking

  • Entering the UAE market

  • Panel session

  • Table-top brand and customer introductions

    Structured networking session for delegates owning brands to meet potential UAE customers invited from leading hotel and restaurant chains as well as retailers.

  • Closing remarks from Richard Hall, Chairman of Zenith International Ltd

  • Close

Premium Waters Dubai is designed primarily to help brand owners build business in the region through market innovation insights as well as networking with buyers. The two day event will take both a global and regional perspective, paying particular attention to entering the UAE market. Case studies will explore the stories behind luxury bottled water brands and there will be highly beneficial networking time including the opportunity for brands to meet local buyers.
Premium water sales here have grown steadily and segmentation within the category has now emerged. Some super premium brands are only available in high-end restaurants and many place special emphasis on their provenance. This event will address today’s wide-ranging premium water market and how to ensure continued growth.

Premium Waters Dubai begins with a focus on market trends and latest developments. The programme will then offer valuable business information for brands seeking distribution in the region and the evening includes a premium waters tasting workshop.

Day two adopts a global outlook with a range of international brand success case studies. It ends with an extended networking session during which brands will have the opportunity to meet with potential UAE customers.

Dubai is a cosmopolitan city that has grown steadily to become a global city and business hub of the Middle East and Persian Gulf.  Historically Dubai's economy was built on fishing. Now it is commerce that drives the Emirate's economy, with revenues coming from tourism, aviation, real estate, retail and financial services. Dubai has attracted world attention through many innovative construction projects. It has become renowned for its skyscrapers including the Burj Khalifa - the world’s tallest building. Dubai is home to other ambitious development projects including man-made islands, hotels, and some of the largest shopping malls in the world.

The event will take place at the Grosvenor House Hotel which is situated in the central Dubai Marina area of the city.

Zenith events offer an effective opportunity to showcase your products and services to a high level and specialist audience. With manufacturers looking for new ways to develop brands and streamline production, our conferences provide a platform to demonstrate how your company can assist in this process.

Sponsorship includes:

  • Table top displays in the refreshment area providing a high level of branding
  • Excellent networking
  • Speaker opportunities
  • Promotion of your company through branding on marketing material and Zenith’s website
  • Onsite branding
  • Distribution of marketing materials and product sampling
  • Additional delegate places at discounted rates
  • Advertising discount in FoodBev media publications

To discuss our sponsorship programme and for more information please contact Nick Crossland on +44 (0) 1225 327941 or email

Please contact the hotel directly to make a reservation

Grosvenor House Dubai
P O Box 118500
United Arab Emirates
Telephone: + 971 4 3998888

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Zenith Global Ltd
7 Kingsmead Square
United Kingdom
UK tel: +44 (0) 1225 327900
US tel: +1 (404) 372 2758

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