Sponsored by

  • Cobell
  • Dohler
  • Innzone

Wednesday 11 June

  • Registration


  • Market gap analysis

    Claire Nuttall, Founder partner of Thrive Unlimited

  • Concept design, branding and marketing

    Greg Vallance, Creative Managing Partner at Honey Creative

  • Product development and production planning

    Ieva Petkeviciute, NPD Director at MyDrink Beverages

  • Financing and funding

    Paul Herman, Chief Executive Officer of Bluebox Corporate Finance Group

  • Right route to market

    Mike Sears, Managing Director of Windfall Brands

  • Panel discussion

    Chaired by Richard Hall, Chairman of Zenith International Ltd

  • Refreshments and Networking


  • Perfecting your sales pitch

    David Beardmore, Category Buying Manager – Soft Drinks and Juice for TESCO plc

  • Objectives for the remainder of the day

    Kastytis Kemezys Founder Partner at MyDrink Beverages

  • Things I wish I’d known or done sooner

    Richard Reed, Co-founder of Innocent Drinks and JamJar Investments


  • Networking and mentoring with informal buffet lunch

    Concepts and finished products brought by delegates for entry into the Drinkpreneur Live Awards will be on display around the room. Adviser stalls will also be available for consultation. Those without products can align themselves with any brand or concept and join a team for the awards – with the opportunity to pitch to the judging panel. All speakers and mentors will be on hand for one-to-one networking.

  • Preparing pitches

    Each team has one hour to prepare its final pitch presentation with help and advice from our speakers and mentors


  • Presentations

    Each team have 90 seconds to present its product or concept to the panel of judges. The judges will then bring back selected ideas for questions and advice.

  • Awards

    The judges will then make their overall individual assessments and pick the Drinkpreneur Live winner for 2014.

  • Closing remarks

  • Drinks and networking reception

  • Depart

Drinkpreneur Live is a unique one day conference and concept development workshop for beverage start-ups with industry experts, advisers and mentors on-hand to stimulate ideas, share knowledge and advise. The event is being organised by Zenith International and MyDrink Beverages.

This highly interactive day will include insightful presentations, quality networking time, and an Awards presentation for those delegates who bring their own concepts or finished products to the event.

The day will include:

Beverage business essentials. Presentations from industry experts to cover:

  • Market gap analysis
  • Concept development
  • Beverage production
  • Route to market
  • Finance and funding

Keynote presentations

Presentations from David Beardmore, Category Buying Manager – Soft Drinks and Juice for Tesco plc and Richard Reed, Co-founder of Innocent Drinks and JamJar Invetsments.

Unique networking

Delegates will have the opportunity to meet and network with established industry leaders, decision makers and advisers one-to-one.

Mentors will available to advise and share experiences on topics including market gaps, product formulation, production, design, sustainable packaging, business plans and much more.

Product Awards

Delegates are encouraged to bring their own beverage concepts or finished products to the event where there will be the opportunity to display, sample and enter them for the Drinkpreneur Awards – with industry insiders on-hand to help with the pitch.

The conference will be held at the Holiday Inn, 30 Jamestown Road, Camden, London NW1 7BY.


Camden Town has been a residential area of London since the 1790s, but it was only the development of the Grand Union Canal that turned it into one of London’s most bustling boroughs. Today, locals and visitors from around the world gather to hunt for treasures in Camden's markets, stroll by Regent's Canal, listen to live music and sample international food and drink.

If you would like further information on the range of table top displays and other sponsorship opportunities available at the conference, please contact:

Nick Crossland  e ncrossland@zenithinternational.com  t +44(0) 1225 327941

For more information and details on how you can enter your own product or concept visit:


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Zenith Global Ltd
7 Kingsmead Square
United Kingdom
UK tel: +44 (0) 1225 327900
US tel: +1 (646) 512-5861

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