Gold Sponsor

  • Bericap

Sponsored by

  • Demo

Supported by

  • AF Compressors
  • Sapaco

Media partners

  • Foodnews

Tuesday 25 April


  • Welcome and latest global beverage consumption trends

    Market overview for soft drinks, hot drinks, milk drinks and alcohol plus focus on fast growth soft drinks including iced tea and coffee, energy and sports drinks, flavoured and enhanced water.

    Richard Hall, Chairman of Zenith Global Ltd

  • Better insights, bigger innovations

    Developing insights and transferring them across multiple markets, from mature to developing, to drive scale. Perspectives from one of India’s largest branded tea producers on expanding a company’s global footprint through innovation, and by listening to and engaging consumers.

    Garth Viegas, Director of Global Insights at Tata Global Beverages, India

  • Retail 4.0: the future of grocery retail

    The speed and scope of change within grocery retailing is forcing brand companies to re-evaluate the way they interact with and reach consumers. This session will look at: key changes in shopper behaviour; the role of technology in grocery retail; adapting successfully to an omnichannel environment and the ongoing importance of price, choice and convenience.                                             

    David Sampson, Business Unit Director – Packaged Grocery at Kantar WorldPanel

  • Questions and discussion

  • Refreshments and networking


  • Tea: the biggest opportunity of all

    Perspectives on reinvigorating the Nestea brand in response to consumer demands for healthy refreshment, natural attributes and convenience.

    Philippe Riffi, Vice President Ready to Drink Tea for Nestlé Waters MT, France

  • What is driving Chinese consumers’ beverage preferences ?

    China and India are two of the most critical economies for beverage producers today with an ever increasing appetite for consumption of goods and services. One of China's leading specialists looks at the differences between Chinese and Indian consumers when it comes to new common desires of connectivity/mobility, wellbeing and pleasure/exploration. 
    Andrew Kuiler, Managing Director and Founder of The Silk Initiative, China

  • Cultivating the culture of craft

    With a focus on natural, local and artisan, craft soda appears to provide a beacon of light in a very challenged market. Craft soda pioneer looks at the dynamics behind its growth and prospects.

    Chris Reed, Founder of Reeds Inc, United States

  • Questions and discussion

  • Closure innovation: Enhanced designs for consumer convenience and high performance

    Volker Spiesmacher, Sales and Marketing Director of Bericap GmbH, Germany

  • Networking lunch


  • No limits to alcohol free

    The world’s first distilled non-alcoholic spirits company, armed with investment from the world’s largest distiller Diageo, Seedlip shares its insights into the growth potential of the sector and the scope for further innovation.

    Ben Branson, Founder of Seedlip Drinks, United Kingdom

  • Appealing to adults with premium mixers

    A look at the growth opportunities which now exist in premium soft drinks as consumers move towards more sophisticated taste and brand propositions which offer healthy choice and a more inspired drinking experience.

    Jo Sykes, Marketing Director of SHS Group Drinks Division, United Kingdom

  • Refreshing values to capture a modern audience

    How one of Austria’s leading soft drinks brands has adapted to fit today’s consumer. Additional insights on  preparing a nationally iconic brand for international expansion at a time of enormous change.

    ‎Thomas Horak, Export Director at Almdudler Limonade A & S Klein GmbH & Co KG, Austria

  • Questions and discussion

  • Refreshments and networking


  • Dairy Drinks on the go

    The dairy drink segment is challenging the soft drinks sector with healthier milk based alternatives and is now a fast growth emerging sector, offering consumers on the go nutrition. Here we look at future growth opportunities and the potential for further innovation.

    Valeria Krynetskaya, New Product Development Portfolio Director at Arla Foods, Denmark

  • Plant-based beverages from nuts to trees

    A look at a segment which has gone from niche to mainstream in a relatively short period. Insights on market drivers, the interest now shown by large beverage producers, thoughts on how to retain brand kudos and positioning in an increasingly competitive space.

    Matt McKee, Co-founder of Caliwater, United States

  • Scaling the craft: combining big business experience with small craft sensibility

    For products to be legitimate in the eyes of the consumer, they need to embody the appeal of artisanal product methods while also catering for the mass market. Here we look at brand strategies that are managing to combine scaling commercial success with authenticity, providing traditional products for wider consumption.

    Greg Steltenpohl, Chief Executive Officer of Califia Farms, United States

  • Solutions for wellness lifestyle

    Once the preserve of fitness fanatics and professional sports people, protein is now increasingly sought after in both food and drink. Here we look at the main areas of competition for protein based drinks and the prospects for further growth.

    Robin Lybeck, Chief Executive Officer of Func Foods Group Oy, Finland

  • Questions and discussion

  • Close


  • Drinks reception

  • Gala Industry Dinner

  • InnoBev Awards presentation

Wednesday 26 April


  • The role of multi-sensory perception in connecting with consumers

    Understanding the interaction between the senses; how this can influence consumer perception and taste, and push product development and design into new territory

    Professor Charles Spence, Professor of Experimental Psychology at University of Oxford, United Kingdom

  • Storytelling – the foundation of successful innovation

    Sanjay Patel, Global Innovation Connector at Coca-Cola Services

  • Engaging with consumers through experiential marketing

    The way consumers experience a brand determines how their mind and body senses and remembers that brand. Here we look at how senses can influence and prime our thinking and behaviour as well as how mutliple sensory experiences can influence buying behaviours, drawing on some of the latest innovation in retailing and branding.

    Daniel Boehi, Founder of FoodPrint, Switzerland

  • Panel discussion joined by

    Ben Branson, Founder of Seedlip Drinks

  • Refreshments and networking


  • Effective use of e-commerce from start-up to scaling up

    Case study on accessing a new generation of global consumers looking for premium products, through investment in technology for online retailing.

    Kaushal Dugar, Founder of Teabox

  • Entrepreneur shoot-out

    Each innovator will present for 10 minutes, followed by 10 minutes of feedback from the expert panel.

  • Functional energy

    Jon Andersen, Founder and Chief Executive Officer of STATE Drinks, Denmark

  • Wostok: reviving a traditional craft soda

    Joris van Velzen, Managing Director of Baikal Getranke GmbH, Germany

  • Coffee fruit: refreshing sustainability

    Laura Zumbaum, Founder of Selosoda, Germany

  • Expert panel

    Panel will comment on innovator presentations, brand building, financing future expansion and gaining distribution.


    Greg Steltenpohl, Chief Executive Officer of Califia Farms, United States
    Daniel Boehi, Founder of Foodprint, Switzerland
    Chris Reed, Founder of Reeds Inc, United States

  • Lunch

  • -


    Round tables will discuss key areas of growth strategy innovation, marketing, e-commerce, export development. Feedback will provide priorities for benchmarking on return to office.

Now in its 13th year, the Congress will provide extensive non-alcoholic beverage market growth and innovation insights, plus networking with industry leaders and entrepreneurs from around the world and a gala dinner, featuring the 2017 InnoBev Awards. Designed for brand owners, suppliers, customers and analysts, the focus will be on the highest growth, emerging market opportunities with an emphasis on health and wellness, ethical and craft, functionality and sustainability.

The two day event will include

  • Conference sessions involving leading brands and recent innovators
  • Extensive industry networking time with leading industry figures
  • Gala industry dinner announcing winners of the 2017 InnoBev Awards

Sponsorship: If you would like further information on the range of table top display and other sponsorship opportunities available for the Congress, please contact Nick Crossland e t +44 (0) 1225 327941

Practical details
Visas: The hotel can assist with visas for guests as well as transfers from the airport. Visas may be required from some countries. Zenith will be happy to help with visa support. Please check with your local travel agent documentation where possible.

Dress code: Business suit or smart casual.

Located on the River Main and famous for its futuristic skyline, it is a major financial hub, home to both the European Central Bank and the German Stock Exchange. The birthplace of Johann Wolfgang van Goethe, Frankfurt is one of Germany’s most internationally diverse cities, with the country’s busiest international airport.

Connected to Frankfurt Airport via a pedestrian walkway, The Hilton Hotel Frankfurt Airport is a modern hotel which lies 11 km from the Städel art museum and 12 km from the Main Tower skyscraper and observation deck.

The hotel offers contemporary accommodation and its amenities include an international restaurant, a lobby bar and a fitness centre with a sauna and steam bath, plus a business centre and 11 meeting rooms.

The Hilton Hotel Frankfurt Airport
The Squaire Am Flughafen, 60549 Frankfurt am Main, Germany
Tel: +49 69 26012000

For full details on location and how to get to the hotel, click here (

The full Congress includes both conference days, the awards dinner and documentation, but excludes accommodation.

  Payment by 17 March
Super saver
Limited availability
Inc VAT  

Payment after 17 March


Full Congress          
One delegate rate € 1,495.00 € 1,779.05   € 1,645.00 € 1,957.55
Separate elements          
25 April Conference € 900.00 € 1,071.00   € 1,000.00 € 1,190.00
25 April Awards Dinner € 150.00 € 178.50   € 200.00 € 238.00
26 April Conference € 700.00 € 833.00   € 800.00 € 952.00

Substitutions will be accepted at any time. Cancellations will be subject to a €130 plus VAT administration charge and cannot be made after 17 March. Bookings are subject to Zenith Events terms and conditions, see All delegates must pay German VAT at prevailing rate, currently 19%. Rate may be subject to change. VAT reclaim information is available on request.

The Congress will be held at the Hilton Hotel Frankfurt Airport, which is connected to the Frankfurt Airport via a pedestrian walkway.

The Hilton Hotel Frankfurt Airport
The Squaire Am Flughafen, 60549 Frankfurt am Main, Germany
Tel: +49 69 26012000

For full details on how to get to the hotel, click here (

An allocation of rooms is available at negotiated rates for delegates attending the Congress.

Single room per night    €179
Double room per night   €199

Rates are inclusive of buffet breakfast and 19% VAT. VAT may be subject to change. Our negotiated rate is subject to availability. To book your accommodation online direct with the hotel visit

Cancellation terms and conditions for delegates booking room will be provided by the hotel.

Click here for list of 2017 InnoBev Speakers with biographies

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Zenith Global Ltd
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UK tel: +44 (0) 1225 327900
US tel: +1 (404) 372 2758

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