Sponsored by

  • Americk Packaging

Supported by

  • Constantia Flexibles

In association with

  • British Soft Drinks Association

Thursday 11 May



  • Latest UK market developments

    The Zenith team offers an overview of the main trends and statistics for all the key market segments in 2016, with comparisons over the past five years and prospects for the next five years.

    Simon Johnson, Managing Consultant at Zenith Global Ltd

  • Latest UK consumer insights

    Health is on the agenda almost everywhere. But what do consumers really look for? Kantar offers insight into aspects of shopper behaviour, changing lifestyles and behaviours and how these affect producers and brand owners.

    Fraser McKevitt, Head of Retail & Consumer Insight at Kantar Worldpanel

  • Reimagining and revolutionising soft drinks

    With consumer demand for low and no calorie drinks at an all-time high, we hear from a leading soft drinks manufacturer on how it is significantly reducing sugar through reformulation. How can reformulation of beverages and new product development benefit industry players and consumers without compromising on taste and product authenticity?

    Jon Evans, Marketing Director of Lucozade Ribena Suntory

  • Questions and discussion

  • Refreshments and networking


  • Sweeteners and sweetness

    With reference to a recently published study at Imperial College London, this session revisits the debate around artificial sweeteners. If sugar is bad but consumers still crave sweetness, do sweeteners not have a legitimate role to play in the industry?

    Professor Peter Rogers, Professor of Biological Psychology at the University of Bristol

  • Engaging consumers on sustainability

    What must industry do to satisfy consumers on packaging materials, recycling and waste? How much contribution can be made by recycled content, closed loop recycling or deposit schemes?

    Jane Bickerstaffe, Director of the Industry Council for Packaging & the Environment (INCPEN)

  • Leading for society

    Jon Woods, General Manager of Coca-Cola Great Britain & Ireland

  • Panel discussion joined by

    Gavin Partington, Director General of British Soft Drinks Association

    Ieva Alaunyte, Senior Nutrition Scientist at Lucozade Ribena Suntory

  • Networking lunch


  • Driving adult soft drinks innovation

    Fuelled by the growing trend of adult non-alcoholic beverages, Britvic have recently launched an incubator company, WiseHead Productions. Ounal Bailey explains in more detail.

    Ounal Bailey, Co-Founder of WiseHead Productions at Britvic

  • Delivering for customers

    Customers are increasingly confused by conflicting claims and overall marketing hype. How can brands build long term loyalty by gaining customer trust.

    Mark Palmer, Board Advisor at ‘Pret a Manger’ and Co-Founder of Cawston Press

  • Standing for values

    Nick Canney, UK and Ireland Managing Director of Innocent Drinks

  • Questions and discussion  

  • Refreshments


    Each slot will consist of a 10-minute presentation, followed by 10 minutes of panel feedback. More details to follow. The panel will consist of:

    Ben McKechnie, Managing Director of Epicurium Fine Food

    Mark Palmer, Board Advisor at ‘Pret a Manger’ and Co-Founder of Cawston Press

    Paul Martin, Principal Consultant at Zenith Springboard

  • Tuk Tuk Chai

    Ready to drink teas and coffees are becoming increasingly popular. Tuk Tuk Chai offer three flavours of RTD chai.

    Rupesh Thomas, Managing Director of Tuk Tuk Chai

  • Protein and breakfast drinks: making üFIT

    Protein is a real buzzword today with health and fitness on the mind of most millennials aided by the omnipresence of social media platforms such as Instagram.

    Terry Adams and Huw Miller, Co-owners of The Protein Drinks Co

  • Finding a unique space in the crowded soft drinks market

    Taking inspiration from urban creative communities to provide a healthier soft drinks alternative for millennials.

    Melvin Jay, Founder and CEO of Gunna Drinks

  • Brain Füd: fresh thinking in healthy energy!

    The market opportunity for lower sugar energy drinks growing, Brain Füd is a smart alternative providing great taste, no added sugar, seven vitamins and a natural energy boost from guarana!

    Philip Udeh, Founder of Brain Fud Ltd

  • Closing remarks

  • Networking reception

  • Close

The soft drinks industry’s annual conference has some vital issues to address – economic caution, social change, healthier living and sustainable growth.

The challenges are summed up in this year’s conference theme of healthy innovation.

The event will once again bring together senior industry managers, innovators, retailers, suppliers, opinion formers and analysts to provide an overview of the latest developments and opportunities.

Speaker highlights include:

Industry leaders from Britvic, Coca-Cola and Lucozade Ribena Suntory
Panel discussion on health and the environment
Market briefings from Kantar and Zenith
Focus on adult beverages including Seedlip
Entrepreneur shoot out

Reasons to attend:

  1. Be at the heart of discussions on how the industry can improve its outlook
  2. Gain insight from industry experts and analysts on trends and opportunities
  3. Network with leading producers, retailers and advisers
  4. Prepare and plan for the next phase of growth for your business

The Congress Centre offers an ideally located and contemporary venue in the heart of London’s West End. It is situated close to Tottenham Court Road underground station, from which you should use exit 3.

Congress Centre, 28 Great Russell Street, London WC1B 3LS
t +44 (0)20 7467 1318
f +44 (0)20 7467 1313

For full details on how to reach the venue click here

Details Payment by  7 April Inc VAT Payment after 7 April Inc VAT
Conference package        
Delegate rate £600 £720 £700 £ 840

Substitutions will be accepted at any time. Cancellations will be subject to £80 + VAT administration charge and cannot be made after 10 February. Bookings are subject to Zenith Event terms and conditions, details of which are available on the Zenith website. All delegates must pay UK VAT at prevailing rate, currently 20%.

A concessionary rate of £195 ex VAT is being offered to start ups and early stage entrepreneurs. To be eligible companies must be within two years of formation and with annual sales below £500,000. For more information and to book at this rate, please contact:

Fiona Herrington at fherrington@zenithglobal.com or call +44 1225 327903 or
Christine Robinson at crobinson@zenithglobal.com or call +44 1225 327900

Sponsorship: If you would like further information on the range of displays and other sponsorship opportunities available at the conference, please contact: Emilie Odin
e eodin@zenithglobal.com  t +44(0) 1225 327943

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Zenith Global Ltd
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UK tel: +44 (0) 1225 327900
US tel: +1 (404) 372-2758

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