Gold Sponsor

  • Bericap
  • PolyOne

Silver Sponsor

  • Sidel
  • Tetra Pak

Supported by

  • AF Compressors
  • AGR
  • Demo
  • GO2Life
  • Innovinco
  • Water IO

Media partners

  • Alimarket
  • Beverage Daily
  • Beverfood
  • Bottled Water Web
  • Fine Water Society
  • Global Water Intel
  • Tecn Alimentaria

In association with

  • ABWA
  • British Soft Drinks Association
  • EFBW
  • IBWA

Monday 23 October

  • Hotel foyer

    Registration open

  • Verdi


  • Putting health and sustainability on the industry agenda

    The importance of collective industry action to preserve the industry’s social accreditation and ensure recognition of its commitment to society’s wellbeing. Corporate social responsibility remains at the top of brand company agendas. Nestle Waters provides its perspectives and an overview of its commitments.

    Hubert Genieys, Senior Vice President - Corporate Communications at Nestlé Waters

  • Water stewardship – the importance of collective action and inclusivity

    Proposed initiative to develop an industry wide standard to ensure water quality standards are met and necessary measures are in place to protect the sustainability of water sources

    Cédric Egger, Head of Water Resources at Nestlé Waters, France

  • Ensuring an industry standard for water certification

    Promoting the responsibility of freshwater to ensure industry practice is socially, economically and environmentally sustainable. Implementing a globally applicable framework to improve water use as well as its environmental and social impact.

    Adrian Sym, Chief Executive at Alliance for Water Stewardship, United Kingdom

  • Reaching the goal of eco-sustainability

    Company case study about investing in solar panels and recycling plant to increase production efficiency and reduce environmental impact.

    Alessandro Frondella, Production Director at Ferrarelle, Italy

  • Panel discussion on collective industry action priorities

  • Close

  • Vivaldi

    Welcome reception and sponsor showcasing

  • Close

Tuesday 24 October

  • Vivaldi

    Registration and welcome coffee

  • Verdi


  • Latest global bottled water market trends and developments

    Overall beverage consumption, soft drinks growth, bottled water dynamics; key segments, regions, countries, challenges, opportunities; future outlook.

    Richard Hall, Chairman of Zenith Global Ltd

  • Consumer priorities and retail disruption

    Perspectives on the new retail landscape and changing consumer expectations. How to engage with and influence different generations of consumers through new marketing and sales techniques

    Anish Mashru, Consumer Insight Director at Kantar Worldpanel

  • Creating natural consumer appeal through insightful innovation

    Leading the creation, development and amplification of ideas that deliver volume and value across business and society in response to meaningful insights across Europe, Middle East and Africa

    Sanjay Patel, Global Innovator Ignitor at Coca-Cola Services EMEA

  • Questions and discussion

  • Vivaldi

    Hydration break and networking


  • Investor perspectives on opportunity and risk

    A look at key growth markets and emerging investment opportunities in global markets. Where water sits in the wider beverage category. Consequences for consolidation and diversification of portfolios.

    Ross Colbert, Global Sector Head – Beverages for Rabobank International

  • Purpose as the cornerstone of future marketing

    Brand company perspective on use of purpose driven marketing to promote hydration and build a brand portfolio

    Olga Osminkina-Jones, Vice President – Global Marketing, Hydration Portfolio for PepsiCo Beverage Group

  • Achieving growth in the Middle East

    Case study of geographic expansion from UAE to Turkey and beyond, as well as from plain water to flavours, enhancement and other beverages.

    Fasahat Beg, Executive Vice President – Consumer Business for Agthia Group, United Arab Emirates

  • Questions and discussion

  • Smart Closure Solutions for Water - Lightweight but Convenient

    Closures are a key component in bottle design. Leading industry supplier, Bericap, showcases how it supports customers to find an optimal closure solution which contributes to safety, appearance, convenience and cost efficiency.

    Volker Spiesmacher, Marketing and Sales Director at Bericap, Germany

  • Passion for packaging

    The right package unlocks the value of a product. Protection, cost-efficient manufacturing and consumer appeal are key elements of packaging design which Sidel has applied for more than 50 years of innovation.

    Simone Pisani, Water Category Marketing Director at Sidel Group

  • Rossini & Terraza



  • PEF: a sustainable and high barrier solution

    Insights into developing sustainable alternative packaging materials for the wider food and beverage sectors.

    Gerald Michael, Global Business Manager at Synvina, The Netherlands

  • Edible packaging: from concept to market

    Pioneering the use of natural materials to create packaging with a low environmental impact and revolutionise the market for water on-the-go.

    Rodrigo Garcia Gonzalez, Creator of Ooho, Spain

  • “Future Ready” packaging: delivering a healthier future for consumers and the water sector

    Hear from Tetra Pak and Just Drinking Water on how innovation in packaging can help meet evolving consumers needs and unlock growth opportunities for business

    Helene Destailleur Marketing Services Manager Europe & Central Asia at Tetra Pak and Neil Tomlinson Founder of Just Drinking Water & Aquapax

  • Questions and discussion

  • Vivaldi

    Hydration break and networking


  • Aquabotanicals: Premium water from a sustainable source

    Tapping into an un-utilised source or water to create a premium product

    Dr Bruce Kambouris, Founding Director of AquaBotanical Beverages (Australia) Pty Ltd, Australia

  • Maintaining and developing premium international growth

    Keeping an established brand icon fresh, extending the product range, attracting new consumers and selecting new international opportunities.

    Siri Titlestad, President of Voss International, Norway

  • Success and failure in marketing functionality

    The challenges and opportunities of establishing authentic brand credentials for consumers looking for healthy beverage alternatives

    James S Tonkin, Founder and President of Healthy Brand Builders, United States

  • Next Generation reHeat Technology

    Andrea Smith, Product Manager PET Resins for PolyOne ColorMatrix, United Kingdom

  • Questions and discussion

  • Close


  • Vivaldi

    Drinks reception

  • Verdi

    Gala Industry Dinner

  • Global Bottled Water Awards presentation

  • Close

Wednesday 25 October

  • Vivaldi

    Registration and coffee            

  • Verdi


  • Swimming against the current: from mainstream to premium

    Establishing premium brand positioning through building awareness, innovation in packaging and maximising distribution.

    Alvaro Garcia de Quevedo Ruiz, Global Water Director of  Hijos de Rivera, Spain

  • Smart thinking about water

    Turning a traditional product into a lifestyle choice through brand values, positioning and a clear connection to the consumer. The story of Smartwater.

    Ulises Ramirez, Global Water Director at The Coca-Cola Company

  • Maximising distribution opportunities

    Purity, design, fashion, carbon neutrality and a partnership with leading global brewer Anheuser-Busch InBev.

    Jon Olafsson, Chairman of Icelandic Glacial Holdings, Iceland 

  • Questions and discussion

  • Vivaldi

    Hydration break and networking


  • World tour of latest in water innovation

    Natural, flavoured, enhanced, premium, children’s, packaging, sustainability – a themed summary.

    Matt Wilton, Commercial Director of Zenith Global Ltd


    Speakers will make a 10 minute presentation followed by 10 minutes of feedback from the panel

  • Ax-water: refresh, revive, recover

    Taking flavour and functionality to a new level with the aronia berry. It’s a superfruit new to the beverage industry and has the potential to change the functional health and wellness category.

    Blake Johnson, Co-founder and Chief Executive Officer of ax-water, United States

  • Waterdrop microdrinks: adding functionality and great taste to water in a contemporary and stylish way

    An innovative and sustainable way of delivering sugar free, healthy refreshment using natural ingredients in a recyclable cube.

    Martin Donald Murray, Founder and CEO of Kvell, Austria

  • Italian goodness: all natural, low calorie

    Packing the power of the Mediterranean into a bottle to deliver vital nutrients in a low calorie format

    Royce Pinkwater, Founder and Chief Executive Officer at BONTA, United States

  • Fine Nordic: more than just water

    Presenting the thinking behind a unique range of premium waters from localised springs of the north, each with individual structure, benefits and applications.

    Kim Jepsen Lauridsen, Founder and Chief Executive Officer of Fine Nordic Aps, Denmark

  • Review panel

    Panel will comment on innovator presentations, brand building, financing future expansion and gaining distribution.


    James S Tonkin, Founder and President of Healthy Brand Builders, United States

    Ross Colbert, Global Sector Head – Beverages for Rabobank International

    Sanjay Patel, Global Innovator Ignitor at Coca-Cola Services EMEA

  • Lunch

  • Close

In its 14th year, Zenith’s Global Bottled Water Congress is designed for industry leaders, suppliers, customers and analysts to gain a complete overview of the latest market trends, innovations and issues alongside excellent networking.

With bottled water growth now outpacing other beverages, an exciting range of emerging categories are actively promoting water attributes. But there are multiple risks if innovation is not transparent about naturalness, sweetness, functionality, sustainability and social responsibility. Consumers really want water to be “Flowing with purpose” – this year’s theme.

The event will include a range of conference sessions, a gala awards dinner and debate about potential industry-wide initiatives. Delegates will hear from leading international and regional manufacturers on market and strategic developments, as well as from innovators and entrepreneurs creating new concepts and products to shape future market growth.

Highlights include:

  • Conference presentations by leading producers and innovators
  • Extensive networking time with key industry figures
  • Market updates and insights
  • Gala industry dinner featuring 2017 Global Bottled Water Awards

Barcelona is the capital of Catalonia and Spain’s second largest city. Of Roman origin, many of its landmarks are designated World Heritage Sites including Gaudi’s famous and still unfinished Sagrada Familia cathedral. One of the world’s top tourist destinations, the city also has a long sporting tradition and hosted the 1992 Olympics.

The Congress will be held at the Crowne Plaza Barcelona – Fira Center. Centrally located, it has a choice of restaurants, a new club lounge, wellness centre and gym, and extensive meeting facilities.

Barcelona International Airport is approximately 12 kilometres away.

An allocation of hotel rooms is available at negotiated rates for delegates attending the Congress.

Deluxe double room for single occupancy €180
Deluxe double room for double occupancy €215
Executive double room for single occupancy €210
Executive double room for double occupancy €245
Suite single occupancy €260
Suite double occupancy €295

Above rates are per room per night with buffet breakfast and VAT included at 10%

Accommodation rates do not include tourist city tax which is currently €1.21 per person and per night with a maximum of 7 nights. Minors under 16 are exempt of this tax. VAT and tax rates may be subject to change and will be updated accordingly. Our negotiated rates are in place subject to availability until 30 September, after which rates may be subject to fluctuation.

For more detail on rates and to book your accommodation direct with the hotel online click here

Check in is from 3pm

Check out is 12pm. A supplement for late check-out is €14.50 per room per hour. This supplement will be applied for a maximum of 4 hours and is subject to hotel availability.

Crowne Plaza Barcelona – Fira Center, Avenida Rius I Taulet 1-3, Barcelona 08004, Spain
t +34 934 262 223  f +34 934 248 679  e

Our current sponsors

Interested in sponsoring

We have Platinum, Gold & Silver sponsorship opportunities available and ONE remaining exhibitor display!

With all packages, we can include a number of discounted delegate places which you can use for colleagues, existing or potential clients, as well as pre and post event social media exposure. We are also happy to tailor a bespoke package to best suit your needs and budget.

For more information on our sponsorship packages, contact Maxine Harle on: 

 e t +44 (0)1225 327341

To book your place, please go to Prices below are per delegate.

Congress package including conference sessions and documentation, reception and awards dinner. Excludes accommodation.

  To 8 September
Super saver
Limited availability
Inc VAT   From 9 September Inc VAT
Full Congress          
Price per delegate € 1,495.00 € 1,808.95   € 1,645.00 € 1,990.45
Separate elements          
23 Oct Conference, reception € 350.00 € 423.50   € 400.00 € 484.00
24 Oct Conference € 900.00 € 1,089.00   € 1,000.00 € 1,210.00
24 Oct Awards dinner € 150.00 € 181.50   € 200.00 € 242.00
25 Oct Conference € 600.00 € 726.00   € 700.00 € 847.00

Substitutions will be accepted at any time. Cancellations will be subject to a €150 plus VAT administration charge and cannot be made after 8 September. Bookings are subject to Zenith Events terms and conditions, see All delegates must pay Spanish VAT at prevailing rate, currently 21%. Rate may be subject to change. VAT reclaim information is available on request.

Visas may be required from some countries. Zenith will be happy to help with visa support documentation where possible.

Sponsorship: If you would like further information on the range of table top display and other sponsorship opportunities available for the Congress, please contact Maxine Harle e  t +44 (0) 1225 327942

For information on the awards, please see the awards page

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Zenith Global Ltd
7 Kingsmead Square
United Kingdom
UK tel: +44 (0) 1225 327900
US tel: +1 (404) 372 2758

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