Gold Sponsor

  • Bericap
  • PolyOne

Silver Sponsor

  • Sidel
  • Tetra Pak

Supported by

  • AF Compressors
  • Demo
  • Water IO

Media partners

  • Alimarket
  • Bottled Water Web
  • Fine Water Society
  • Global Water Intel

In association with

  • ABWA
  • British Soft Drinks Association
  • EFBW
  • IBWA

Interested in sponsoring this event? Contact us.

Monday 23 October

  • Hotel foyer

    Registration open

  • Verdi


  • Putting health and sustainability on the industry agenda

    The importance of collective industry action to ensure corporate social responsibility remains top of brand company agendas. Perspectives on achievements so far and work still to be done.

    Hubert Genieys, Senior Vice President of Nestlé Waters

  • Reaching the goal of eco-sustainability

    Company case study about investing in solar panels and recycling plant to increase production efficiency and reduce environmental impact.

    Alessandro Frondella, Production Director at Ferrarelle, Italy

  • Panel discussion on collective industry action priorities

    Panel members to be confirmed.

  • Vivaldi

    Welcome reception and sponsor showcasing opportunity

  • Close

Tuesday 24 October

  • Vivaldi

    Registration and welcome coffee

  • Verdi


  • Latest global bottled water market trends

    Overall beverage consumption, soft drinks growth, bottled water dynamics; key segments, regions, countries, challenges, opportunities; future outlook.

    Richard Hall, Chairman of Zenith Global Ltd

  • Consumer priorities and retail disruption

    Perspectives on the new retail landscape and changing consumer expectations. How to engage with and influence different generations of consumers through new marketing and sales techniques

    Anish Mashru, Consumer Insight Director at Kantar Worldpanel

  • Creating natural consumer appeal through insightful innovation

    Leading the creation, development and amplification of ideas that deliver volume and value across business and society in response to meaningful insights across Europe, Middle East and Africa

    Sanjay Patel, Global Innovator Ignitor at Coca-Cola Services EMEA

  • Questions and discussion

  • Vivaldi

    Hydration break and networking


  • Investor perspectives on opportunity and risk

    A look at key growth markets and emerging investment opportunities in global markets. Where water sits in the wider beverage category. Consequences for consolidation and diversification of portfolios.

    Ross Colbert, Global Sector Head – Beverages for Rabobank International

  • Purpose as the cornerstone of future marketing

    Brand company perspective on use of purpose driven marketing to promote hydration and build a brand portfolio

    Speaker to be confirmed from PepsiCo Global Beverage Group, United States

  • Achieving growth in the Middle East

    Case study of geographic expansion from UAE to Turkey and beyond, as well as from plain water to flavours, enhancement and other beverages.

    Fasahat Beg, Executive Vice President – Consumer Business for Agthia Group, United Arab Emirates

  • Questions and discussion

  • Bericap sponsor presentation

  • Sidel sponsor presentation

  • Rossini & Terraza



  • New alliance for new materials

    Combining industry expertise, resources and financial support to develop new  sustainability initiatives for the wider food and beverage sectors.

    Speaker invited from Danone

  • Making 100% bio-based plastic commercially viable

    Breakthrough technology to scale up 100% bio-based plastic production from research theory to competitive production.                                                                                                    

    Speaker invited from Origin, United States

  • Edible packaging: from concept to market

    Pioneering the use of natural materials to create packaging with a low environmental impact and revolutionise the market for water on-the-go.

    Rodrigo Garcia Gonzalez, Creator of Ooho, Spain

  • “Future Ready” packaging: delivering a healthier future for consumers and the water sector

    Hear from Tetra Pak and Just Bee Drinks on how innovation in packaging can help meet evolving consumers needs and unlock growth opportunities for business

    Jose Luis Ruiz Tagle Business Development Director Europe & Central Asia at Tetra Pak, & Joe Harper, Co-founder of Just Bee Drinks

  • Questions and discussion

  • Vivaldi

    Hydration break and networking


  • Flavours for kids

    A look at how increasing concerns over childhood obesity are providing opportunities for bottled water products targeted at children and the scope for further innovation.

    James Greco, Chief Executive Officer of AquaBall, United States

  • Maintaining and developing premium international growth

    Keeping an established brand icon fresh, extending the product range, attracting new consumers and selecting new international opportunities.

    Siri Titlestad, President of Voss International, Norway

  • Health and wellbeing in a bottle

    Offering a unique proposition and establishing authentic brand credentials for consumers looking for healthy beverage alternatives

    Speaker to be confirmed

  • Speaker to be confirmed from PolyOne ColorMatrix

  • Questions and discussion

  • Close


  • Vivaldi

    Drinks reception

  • Verdi

    Gala Industry Dinner

  • Global Bottled Water Awards presentation

  • Close

Wednesday 25 October

  • Vivaldi

    Registration and coffee            

  • Verdi


  • Swimming against the current: from mainstream to premium

    Establishing premium brand positioning through building awareness, innovation in packaging and maximising distribution.

    Alvaro Garcia de Quevedo Ruiz, Global Water Director of  Hijos de Rivera, Spain

  • Smart thinking about water

    Turning a traditional product into a lifestyle choice through brand values, positioning and a clear connection to the consumer. The story of Smartwater.

    Ulises Ramirez, Global Water Director at The Coca-Cola Company

  • Maximising distribution opportunities

    Purity, design, fashion, carbon neutrality and a partnership with leading global brewer Anheuser-Busch InBev.

    Jon Olafsson, Chairman of Icelandic Glacial Holdings, Iceland 

  • Questions and discussion

  • Vivaldi

    Hydration break and networking


  • World tour of latest in water innovation

    Natural, flavoured, enhanced, premium, children’s, packaging, sustainability – a themed summary.

    Matt Wilton, Commercial Director of Zenith Global Ltd

  • Entrepreneur shoot out
    Speakers will make a 10 minute presentation followed by 10 minutes of feedback from the panel

  • Ax-water: refresh, revive, recover

    Taking flavour and functionality to a new level with the aronia berry. It’s a superfruit new to the beverage industry and has the potential to change the functional health and wellness category.

    Blake Johnson, Co-founder and Chief Executive Officer of ax-water, United States

  • Waterdrop: healthier hydration

    An innovative and sustainable way of delivering sugar free, healthy refreshment using natural ingredients in a recyclable cube.

    Christoph Hermann, Founder of Kvell, Austria

  • Italian goodness: all natural, low calorie

    Packing the power of the Mediterranean into a bottle to deliver vital nutrients in a low calorie format

    Royce Pinkwater, Founder of Bonta Hydration & Bill Sipper, Managing Partner at Cascadia Managing Brands LLC

  • Simple calculated hydration

    Bottled water which actively promotes healthy habits and offers a convenient way to ensure optimum daily hydration

    Christina Korkowski, Co-founder & Chief Operations Officer at Ounce Water LLC, United States

  • Review panel

    Panel will comment on innovator presentations, brand building, financing future expansion and gaining distribution.


    Ross Colbert, Global Sector Head – Beverages for Rabobank International

    James Greco, Chief Executive Officer of AquaBall, United States

    Sanjay Patel, Global Innovator Ignitor at Coca-Cola Services EMEA

  • Lunch

  • Close

In its 14th year, Zenith’s Global Bottled Water Congress is designed for industry leaders, suppliers, customers and analysts to gain a complete overview of the latest market trends, innovations and issues alongside excellent networking.

With bottled water growth now outpacing other beverages, an exciting range of emerging categories are actively promoting water attributes. But there are multiple risks if innovation is not transparent about naturalness, sweetness, functionality, sustainability and social responsibility. Consumers really want water to be “Flowing with purpose” – this year’s theme.

The event will include a range of conference sessions, a gala awards dinner and debate about potential industry-wide initiatives. Delegates will hear from leading international and regional manufacturers on market and strategic developments, as well as from innovators and entrepreneurs creating new concepts and products to shape future market growth.

Highlights include:

  • Conference presentations by leading producers and innovators
  • Extensive networking time with key industry figures
  • Market updates and insights
  • Gala industry dinner featuring 2017 Global Bottled Water Awards

Barcelona is the capital of Catalonia and Spain’s second largest city. Of Roman origin, many of its landmarks are designated World Heritage Sites including Gaudi’s famous and still unfinished Sagrada Familia cathedral. One of the world’s top tourist destinations, the city also has a long sporting tradition and hosted the 1992 Olympics.

The Congress will be held at the Crowne Plaza Barcelona – Fira Center. Centrally located, it has a choice of restaurants, a new club lounge, wellness centre and gym, and extensive meeting facilities.

Barcelona International Airport is approximately 12 kilometres away.

An allocation of hotel rooms is available at negotiated rates for delegates attending the Congress. For details on rates and to book online click here

Crowne Plaza Barcelona – Fira Center, Avenida Rius I Taulet 1-3, Barcelona 08004, Spain
t +34 934 262 223  f +34 934 248 679  e

Our current sponsors

Interested in sponsoring

We have Platinum, Gold & Silver sponsorship opportunities available and TWO remaining exhibitor displays!

With all packages, we can include a number of discounted delegate places which you can use for colleagues, existing or potential clients, as well as pre and post event social media exposure. We are also happy to tailor a bespoke package to best suit your needs and budget.

For more information on our sponsorship packages, contact Maxine Harle on: 

 e t +44 (0)1225 327341

To book your place, please go to Prices below are per delegate.

Congress package including conference sessions and documentation, reception and awards dinner. Excludes accommodation.

  To 8 September
Super saver
Limited availability
Inc VAT   From 9 September Inc VAT
Full Congress          
Price per delegate € 1,495.00 € 1,808.95   € 1,645.00 € 1,990.45
Separate elements          
23 Oct Conference, reception € 350.00 € 423.50   € 400.00 € 484.00
24 Oct Conference € 900.00 € 1,089.00   € 1,000.00 € 1,210.00
24 Oct Awards dinner € 150.00 € 181.50   € 200.00 € 242.00
25 Oct Conference € 600.00 € 726.00   € 700.00 € 847.00

Substitutions will be accepted at any time. Cancellations will be subject to a €150 plus VAT administration charge and cannot be made after 8 September. Bookings are subject to Zenith Events terms and conditions, see All delegates must pay Spanish VAT at prevailing rate, currently 21%. Rate may be subject to change. VAT reclaim information is available on request.

Visas may be required from some countries. Zenith will be happy to help with visa support documentation where possible.

Sponsorship: If you would like further information on the range of table top display and other sponsorship opportunities available for the Congress, please contact Maxine Harle e  t +44 (0) 1225 327942

For information on the awards, please see the awards page

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Zenith Global Ltd
7 Kingsmead Square
United Kingdom
UK tel: +44 (0) 1225 327900
US tel: +1 (646) 512-5861

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